24 Oct
|
MLSE (Maple Leaf Sports u0026 Entertainment Partnership)
|
Toronto
24 Oct
MLSE (Maple Leaf Sports u0026 Entertainment Partnership)
Toronto
At Maple Leaf Sports &
• Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one. We are a team of passionate people, boldly building the future of sport and entertainment, together. From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. We bring these teams – and world‑class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club. Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities -- and we’re just getting started. Reporting to the Manager, Lifecycle &
• Performance Marketing, the Email Marketing &
• Campaigns Coordinator will support the day-to-day management and execution of MLSE's email marketing program. Working across multiple teams, brands and stakeholders, this role will help manage the email content calendar, coordinate campaign development and approvals, and ensure campaigns are delivered on time and in line with email marketing best practices. You'll act as a key point of contact between internal stakeholders and our email agency, helping turn business requests into effective fan communications.
Manage the day-to-day intake and coordination of email marketing campaigns across MLSE teams and stakeholders. Own and maintain the email marketing content calendar, ensuring visibility into upcoming campaigns, audience overlap, frequency and key dates. Serve as a primary day-to-day contact for internal stakeholders and our email agency throughout campaign development and deployment. Manage campaigns from brief through deployment, including timelines, copy and creative collection, audience requirements, testing, approvals and final sign-off. Proactively follow up with stakeholders to ensure briefs, assets and approvals are received according to established timelines. Lead recurring email planning and campaign meetings, documenting decisions, next steps and outstanding actions. Review campaign briefs, copy and creative to ensure alignment with brand standards and email marketing best practices. Provide copywriting and editing support, including subject lines, preheaders, headlines, calls-to-action and email body copy. Help stakeholders make informed decisions around email timing, frequency, audience and content. Coordinate campaign testing and approvals and conduct thorough quality assurance prior to deployment. Review campaign performance and help identify opportunities to improve engagement and overall email effectiveness. Understand and help uphold applicable CASL, PIPEDA and anti-spam requirements across email communications. 1-3 years of experience in email marketing,
digital marketing, CRM, campaign management, marketing operations or project management. ~ Robust organizational and project management skills, with the ability to manage multiple campaigns, stakeholders and deadlines simultaneously. ~ Excellent written communication skills; copywriting or content marketing experience is strongly preferred. ~ Working knowledge of email marketing fundamentals, including subject lines, CTAs, mobile‑first design, audience segmentation, testing and campaign performance. ~ Strong attention to detail and confidence reviewing copy, creative, links, audiences and campaign setup. ~ Curious and data‑minded, with an interest in using campaign performance to improve future communications. ~ Experience with CRM or email marketing platforms
• Salesforce Marketing Cloud experience is an asset. ~ Experience with project management tools such as Asana, Trello or Airtable is an asset. ~ Proficiency with Microsoft Office, particularly PowerPoint and Excel. ~ Key Accountabilities Campaign Management | Stakeholder Management | Email Quality &
• Best Practices | Content Calendar &
• Workflow Management | Operational Excellence | Campaign Performance | Compliance &
• Governance At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email
[email protected].
📌 [C] Email Marketing & Campaigns Coordinator (Toronto)
🏢 MLSE (Maple Leaf Sports u0026 Entertainment Partnership)
📍 Toronto