Fortune 500 US Based client looking to hire a CRM & Lifecycle Marketing Specialist

- Extensive growth opportunity
- Hybrid role in Toronto, OH

CRM & Lifecycle Marketing Specialist:

This role will be pivotal to help bring our customer engagement strategy to life across email, push notifications and emerging channels.

As we continue to evolve our CRM and loyalty capabilities, this role will be responsible for the hands-on execution of personalized customer communications throughout the customer lifecycle. You will work closely with Marketing, Digital & Technology, Loyalty and Analytics to translate business objectives and campaign briefs into targeted, measurable customer experiences.

This is a great opportunity for someone with 2–4 years of CRM, lifecycle marketing or marketing automation experience who enjoys being hands-on in a platform, but also wants exposure to CRM strategy, customer analytics, personalization and loyalty.

What You'll Do

CRM Campaign Execution

- Own the hands-on build, QA, scheduling and deployment of CRM campaigns in Braze across email, push notifications and future channels such as SMS.
- Translate Marketing briefs into executable campaigns, including audience selection, segmentation, journey logic, triggers, personalization and channel selection.
- Build and maintain automated journeys and lifecycle programs using Braze Canvas and Campaigns.
- Configure campaign logic, customer attributes, events, energetic content and personalization.
- Partner with Marketing and Creative teams to ensure campaigns are delivered accurately, on-brand and on schedule.




- Maintain a structured campaign calendar and coordinate execution across promotional and always-on communications.

Lifecycle Marketing & CRM Strategy
- Help develop and optimize customer journeys across onboarding, activation, engagement, conversion, retention, loyalty and win-back.
- Identify opportunities for triggered and behavioral communications based on customer actions, purchase behavior and loyalty activity.
- Support audience and segmentation strategies that deliver increasingly relevant and personalized customer experiences.
- Partner with Loyalty and Marketing teams to integrate personalized offers, rewards and loyalty experiences into CRM journeys.

Measurement & Optimization
- Monitor CRM performance across key metrics including delivery, engagement, conversion, incremental sales and customer retention.
- Build regular campaign and lifecycle reporting and translate performance into clear insights and recommendations.
- Connect CRM activity back to commercial outcomes, including orders, sales, frequency and customer behavior.
- Develop and execute A/B and multivariate testing across audiences, creative, offers, messaging, timing and channels.
- Use campaign learnings to continuously improve journeys, segmentation and future campaign performance.

Customer Data & Segmentation




- Build customer audiences and segments using behavioral, transactional, loyalty and engagement data.
- Work closely with Digital & Technology and Analytics teams to understand available customer attributes and events and translate them into actionable CRM use cases.
- Support data quality and campaign QA to ensure customers receive the right communication based on their preferences and consent.
- Identify opportunities to use new customer data to improve personalization and targeting.

What You'll Bring
- 2–4 years of experience in CRM, lifecycle marketing, email marketing or marketing automation.
- Hands-on experience building and deploying campaigns within Braze strongly preferred.
- Experience with marketing automation concepts including customer journeys, triggers, segmentation, personalization and dynamic content.
- Experience executing email and/or push notification campaigns from brief through launch.
- Strong understanding of lifecycle marketing and how CRM can drive activation, engagement, retention and frequency.
- Comfort working with customer data and building audiences based on behavioral and transactional attributes.
- Strong analytical skills with experience measuring campaign performance and translating data into actionable recommendations.
- Experience with A/B testing and campaign optimization.

Nice to Have
- Experience with Braze Canvas, Liquid personalization and Catalogs.
- Experience working with loyalty programs or loyalty data.
- Exposure to Snowflake, SQL or BI/reporting tools.
- Experience in QSR, retail, e-commerce or another high-frequency consumer business.

📌 CRM & Lifecycle Marketing Specialist (Toronto)
🏢 Insight Global
📍 Toronto