Director of Sales - New Coppley Hotel Director of Sales Full-time, newly created position AI Disclosure: We do not use artificial intelligence when screening or selecting applicants Anticipated Start Date: January 4, 2027 Coppley Hotel’s vision is to be among Canada’s top hospitality destinations: a hotel by and for Hamilton, deeply valued by its city and sought out by those beyond it. We’re looking for a hands‑on, commercially minded Director of Sales to help bring that vision to life. You’ll build demand and revenue across guest rooms, private events, restaurant buyouts and special programming, while developing relationships that connect the hotel with Hamilton and beyond.

The hotel is currently being renovated, so this role will begin with a strong focus on personally managing wedding and event inquiries, working with prospective clients before all spaces are available to tour, and building a pipeline of future business. If you enjoy developing a new operation while staying close to the day‑to‑day work of sales, we’d love to meet you. Develop and deliver sales plans to support revenue goals across rooms, private events, restaurant buyouts and group business.

Personally manage incoming wedding and event inquiries and the sales inbox during the renovation and pre‑opening period. Build a pipeline of future bookings, respond promptly to prospects, prepare proposals, conduct client meetings and follow up through booking. Present the hotel to prospective clients using approved plans, renderings and other available information while spaces are under renovation.

Coordinate site visits when access is available and authorized, and keep clients informed about relevant project updates. Lead group room sales, including room blocks, rates, booking timelines and pickup monitoring, in coordination with hotel operations. Develop private event and restaurant buyout opportunities with the food and beverage and operations teams.

Create and grow special programming for the speak easy,



such as comedy nights and other suitable events. Work with hotel leaders to confirm event capacity, dates, service requirements, pricing and profitability before commitments are made. Develop relationships with local businesses, event planners, tourism organizations, associations and community partners.

Collaborate with Carmens Group Marketing on packages, sales materials, campaigns and event promotion. Maintain accurate sales records, forecasts and reports, and monitor pipeline activity, conversion and business pace. Establish sales processes and help determine the team structure, recruitment priorities and onboarding needs as the hotel grows.

Recruit, coach and develop sales and event coordination team members. You’re comfortable working through the uncertainty of a pre‑opening period and are willing to be hands‑on while building the sales function. 5+ years of progressive sales experience, ideally in hotels, hospitality, events or tourism ~ Post secondary education inhospitality, business, sales, marketing or a related field, or an equivalent combination of education and experience ~ Experience generating and closing business, managing a sales pipeline and developing client relationships ~ The ability to work collaboratively with hotel operations, food and beverage, finance and marketing ~ Proficiency with a hotel property management system (PMS), hotel RFP platforms and STR tools ~ Proficiency with Microsoft Office and CRM or event management systems ~ Flexibility to support client meetings, evening programming, occasional weekends and industry events Experience in hotel pre‑opening sales, wedding sales, group room sales or restaurant buyouts will be an asset. Paid vacation and emergency days The opportunity to help establish the sales function and grow a current hotel Carmens Group will strive to provide accommodation to persons with disabilities in the recruitment process upon request.

If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify People & Culture upon scheduling your interview. #

📌 Director of Sales - New Coppley Hotel (Canada)
🏢 carmensgroup
📍 Canada