Activate is redefining how the world plays across Canada, US, and beyond into the global market. We’re a technology company that fuses a game, a workout, and a party into one unforgettable experience. Activate is experiencing significant expansion and are looking to grow our team with the addition of a Director, Creative. This is a full-time, permanent position. We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered. Follow @activategames on TikTok, Instagram, and Facebook to stay locked in. The distinctive assets are coming into focus. The next chapter is breakthrough work
- creative that gets us noticed, gets us talked about, and puts us top of mind when someone's deciding where to go on a Friday night. In this position, you'll own Activate's creative. You'll build on the foundation our founders started
- codify the distinctive asset system, scale it globally, hold the line on application. You'll build the global creative toolkit that corporate stores (AGS), international partners, and HQ teams all draw from
- global assets built to flex local. You'll lead the relationship with Activate's creative agency
- a true creative partner that builds breakthrough campaigns aligned to Activate's Category Entry Points (CEPs). Work that puts Activate in the conversation when people are planning their next night out, team event, or birthday. Your in-house team will pool it out
- every channel, every market, every store; The in-house team isn't where breakthrough comes from. The in-house team is how breakthrough becomes everywhere
- adapted, scaled, executed without losing the thread. You own the organic social content calendar in-house too: culture-aware, trend-fluent, on-brand. You'll treat creative as performance. You'll read what's working in market, cut what isn't, and refine what's close.



Codify and scale the Activate distinctive asset system Build the global creative toolkit
- assets, templates, guidelines
- that global partners, AGS markets, and HQ teams all build from Apply the system everywhere
- in store, online, social, partnerships Set the creative standards and hold the line on them at global scale Lead the relationship with Activate's creative agency partner
- a true creative partner, not a production shop Scaling the Work In-House Lead, hire, and develop the in-house creative team
- design, video, social, production Pool out every agency campaign in-house
- every channel, every market, every store; Own the organic social content calendar end-to-end
- read culture and turn it into work that's on-brand and on-the-moment Refuse the wallpaper
- every asset earns its place Performance & AI Treat creative as performance
- read what's working, cut what isn't, refine what's close Partner with AGI and AGS to A/B test creative variants in market and let the lift shape the next round Use AI for production, ideation, adaptation
- faster shipping, more iterations, broader reach 7+ years leading creative at consumer brands
- entertainment, retail, hospitality, fitness, lifestyle Partnered with a creative agency to build breakthrough campaigns
- set the brief, held the bar, made them earn the work Led an in-house team to pool out agency campaigns at scale
- efficient, on-brand, every channel and every market Built or scaled a distinctive asset system
- and held the line on application Built global creative toolkits used by franchise partners, JV operators, or multi-market teams Treated creative as performance
- A/B tested in market, read the lift, refined what works Used AI to change what a team can ship
- production, ideation, adaptation Competitive Salary Casual dress In office parking Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities.

📌 Creative Director, Brand Partnerships (Canada)
🏢 Activate Games
📍 Canada