Director, Marketing and Brand Strategy About A Parent Media Co. APMC is a media and technology company focused on providing innovative solutions to consumers and brands as a leader in Safe Streaming across owned and operated streaming services Kidoodle.
TV, Glitch+, Dude Perfect Streaming Service, Victory+ and Safe Exchange. We are a dynamic team that believes building a safe and premium streaming environment is a priority for everyone and every audience. As a team of incredibly passionate and dedicated individuals, we strive to inspire each other to build the best digital experience for all. Better Benefits Plan to cover all your Health, Dental, Vision and Wellness needs ● We have a Group Savings Plan to help you reach your financial goals. ● Parental Support including Paid Leave and Salary Top-up ● Flexible Work Environment to embrace our Diversity and Culture ● Adaptable Work Hours, because it isn’t about the 9-5, it’s the great work you do ● Flexible Time Off so that you can respond to life when it happens ● Team Building Events to get to know our incredible team members ● Canada or US (Remote) We’re looking for an experienced, strategic and creative Senior Director, Marketing and Brand Strategy to help shape and scale our multi-brand marketing efforts. Reporting into the VP, Marketing (APMC), this senior leader will play a critical role in translating company vision into compelling, measurable marketing strategies that drive audience growth, deepen brand resonance, and support our mission of building safe, engaging, and uplifting digital experiences for families. This role is ideal for someone with deep expertise in digital-first media, family or lifestyle brands, and a proven track record of growing multiple properties simultaneously. You bring a sharp strategic lens, a roll-up-your-sleeves attitude, and the ability to rally cross-functional teams — from creative to content,



product marketing to comms — to deliver campaigns that are as impactful as they are intentional. Own and execute brand and marketing strategies across multiple properties, aligned to high-level company goals and audience insights.
• Lead strategic planning, campaign development, and go-to-market execution with clarity and collaboration.
• Partner with internal teams — creative, content, digital, comms, partnerships, and product — to bring marketing programs to life across owned and paid channels.
• Contribute to the development, implementation, and management of paid advertising campaigns across platforms such as search engines, social media, and digital display to drive measurable marketing outcomes.
• Define and track marketing KPIs, ensuring clear performance metrics without losing sight of narrative and impact.
• Bring a digital-first mindset to storytelling, audience building, and engagement across web, social, and emerging platforms.
• Help shape brand voice and tone, stewarding consistency and resonance across campaigns and platforms.
• 7-10 years of progressive marketing experience, including leadership roles in digital media, entertainment, or family/lifestyle brands.
• Strong strategic planning skills with the ability to simplify complexity into actionable roadmaps.
• Deep knowledge of digital marketing, channel strategy, campaign development, and performance measurement.
• Experience with content-led growth, values-based messaging, and family-safe digital environments is a plus.
• A highly creative, solutions-oriented mindset; At our core, we’re a purpose-driven company creating safe, joyful digital spaces for families — and we’re just getting started. If you’re passionate about purpose-driven brands, love storytelling backed by metrics, and thrive in high-autonomy environments where values matter as much as performance, we’d love to meet you APMC) is committed to employment equity, welcomes diversity in the workplace and encourages applications from all qualified individuals.

📌 Senior Director, Marketing and Brand Strategy (Canada)
🏢 A Parent Media Co.
📍 Canada