General Manager, Cookin Food has lost its soul to modern convenience. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. If that mission has you hungry in more ways than one, you’ve found the right job posting.

Cookin (a CookUnity company) is revolutionizing the food industry by empowering food entrepreneurs to sell their creations online. We democratize access to tools that were previously only available to established restaurants, creating opportunities for culinary talent everywhere. We are building It combines general management, product building, teaming with sales, and customer leadership in pursuit of product-market fit.

Working with a small pod of 1-2 engineers, an experienced salesperson, and an operations teammate, you will have the autonomy to build from the ground up with the backing of a late-stage, rapidly growing, and established company.

Lead Off

Menu from customer discovery and prototype through launch, iteration, and meaningful commercial adoption. Define the target customer, value proposition, positioning, pricing, messaging, distribution, and product roadmap.

Win the first customers: Own business performance: Drive revenue, GMV, CAC, activation, retention, payback, contribution margin, unit economics, and overall P&L; outcomes. Conduct your own research, interrogate data, create prototypes with AI tools, write requirements, and work directly with engineers.

Manage marketplace dynamics: Communicate strategy, progress, risks, and results clearly to senior Cookin leadership. zero to meaningful commercial adoption Direct experience acquiring first customers of something you helped build.

Experience owning both product and go-to-market decisions, including customer segmentation, positioning, distribution, and retention. Strong commercial fluency across revenue, GMV, CAC, LTV, payback, contribution margin, and unit economics. Founder, founding product leader/GM,



or high-agency early employee who helped build and scale a business or internal venture without an established playbook.

Experience building or selling for B2B customers, SMBs, merchants, creators, or independent operators. Highly hands-on approach to customer research, data analysis, prototyping, requirements, and execution. Practical AI fluency and experience using AI to prototype, analyze data, automate workflows, or accelerate development. Solid technical judgment and ability to work directly with engineers.

Experience in restaurants, hospitality, food tech, e-commerce, or local commerce Experience selling or building for restaurant operators You have heard "no" from customers, changed the proposition, and gone back out to sell again. You can point to concrete commercial outcomes from something you personally built. You want to build a meaningful business, not simply ship a good product.

Direct visibility and impact at the executive level A small, fast-moving team where your work will have immediate impact A mission-driven environment focused on helping food entrepreneurs thrive Health Insurance coverage (Canada Life) Flexible Paid Time Off Paid Family leave. A generous amount of CookUnity credits to enjoy our amazing meals, added to your account monthly. AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.

Personalized

Spanish coach All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Pay Range for this position$150,000—$175,000 CAD We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability. #

📌 General Manager, Remote (Toronto)
🏢 F5 Remote Jobs
📍 Toronto