ROLE: Innovation & Insights Manager REPORTS TO: Director, Marketing We're looking for an Innovation & Insights Manager to join the Earth’s Own Marketing Team at our head office in Burnaby. This role will be instrumental in shaping the future growth of the brand by leading our consumer insights strategy and building a robust long-term innovation pipeline. Through deep consumer understanding, market intelligence, and strategic thinking, you'll identify unmet needs, uncover white space opportunities, and bring impactful innovation to life.

This is a very exciting time for the marketing team as we continue to grow and expand. The Innovation & Insights Manager leads Earth’s Own consumer insights and innovation agenda, transforming consumer understanding, market trends, emerging technologies, and strategic opportunities into current products, portfolio renovations, and long-term growth initiatives that fuel the future of the brand. Leveraging modern insights tools, AI-enabled trend monitoring, and consumer intelligence, this role helps identify future growth platforms and unlock whitespace opportunities ahead of the market.

It's part of a broader lifestyle shift toward a better future. You're passionate about advancing the plant-based movement and the positive environmental impact it can have (being vegan not required). You have a growth mindset and are committed to continuous learning and personal development.

You're naturally curious about consumer behaviour, food culture, and emerging trends shaping the future of plant-based products.



You thrive in a fast-paced environment and consistently deliver high quality work with a strong sense of ownership. You enjoy building relationships, facilitating cross-functional collaboration, and engaging with senior leaders.

Strong project management skills with experience leading cross-functional teams through complex initiatives.

Experience leveraging AI-enabled insights tools, trend-monitoring platforms, and market intelligence to identify emerging consumer needs, innovation opportunities, and business implications. Exceptional analytical abilities, with a talent for translating data into actionable business insights and recommendations. Deep understanding of consumer insights, innovation processes, and stage gate methodologies.

Experience leveraging Nielsen, Homescan, and other market intelligence tools. Degree or Diploma in Business, Marketing, or a related discipline. 10+ years of marketing experience, preferably within CPG. Own and evolve Earth's Own three-year innovation pipeline while prioritizing opportunities based on growth potential, strategic fit, consumer need + resource requirements Identify emerging consumer trends, market opportunities, and whitespace areas for future growth.

Lead innovation and renovation initiatives from concept development through to commercialization. Identify opportunities to improve margin performance while maintaining a best-in-class consumer experience. Analyze research, market performance, consumer trends, and competitive activity to identify opportunities and inform strategic decisions.

📌 Innovation and Insights Manager (Burnaby)
🏢 Agrifoods International Cooperative
📍 Burnaby