Senior Digital Commercial Manager – Toronto, Ontario Digital commerce is one of P&G;’s fastest-growing channels and a critical growth area for our business. We are looking for a Senior Digital Commercial Manager to join our Toronto, Ontario organization and help build the future of digital commerce with us. Being a Senior Digital Commercial Manager at Procter & Gamble means being a total business owner: envisioning the future of digital commerce in the short and longer term, and bringing the agility, grit and passion to test and learn the path forward to breakthrough growth. You will turn consumer, shopper and customer insights into strategies that deliver results. The ideal candidate has digital commerce experience, works collaboratively, can effectively influence others, brings a growth mindset, and has a passion for working in a fast-paced, agile environment. In this role, you will play a critical role in delivering $ sales and new user growth through strategic ownership of 12‑month winning Advertising to Commerce plans across a P&G; Category’s portfolio of brands. You will guide the strategy behind our brands by developing breakthrough marketing plans, driving innovation, and elevating digital commerce. You will create and execute comprehensive digital strategies for key retailers, focusing on online content, product assortment, search optimization and media planning, to drive growth and engagement for multi-million-dollar brands. Join us as we continue to expand our digital commerce and business. We are looking for Senior Digital Commercial Managers to join our Toronto Office as soon as possible. Full-Funnel Digital Strategy: Shape digital commerce priorities across the full marketing funnel, including awareness, consideration, and conversion in collaboration with media teams.



Translate business goals into transparent digital strategies that can flex across channels, customers, platforms, and evolving business needs. Customer & Channel Digital Growth: Partner with customer teams, retailer partners, distributor partners, and internal stakeholders to identify and recommend digital growth opportunities across priority customers and channels. Digital Commerce Strategic Leadership: Lead digital growth initiatives that may include eContent, digital shelf, paid search, retailer search, retailer media, social, email, digital merchandising, and other customer-facing digital tactics. Scope may flex over time based on business priorities, customer needs, and where the greatest growth opportunities exist. Performance Measurement & Optimization: Uses real time data, advanced analytics, and cross functional partnership to drive profitable growth and best in class digital execution. Partner with media teams on social media metrics. Digital Enablement & Capability Building: Create scalable guidance, tools, best practices, and recommendations that help customer teams and internal partners better understand and activate digital opportunities. Support the organization in building stronger digital commerce capabilities over time. Test & Learn Leadership: Identify emerging digital opportunities, pilot new platforms, technologies, retailer capabilities, and measurement approaches to accelerate business growth.



Stratégie numérique sur l’ensemble de l’entonnoir marketing : Définir les priorités du commerce numérique à travers l’ensemble de l’entonnoir marketing, y compris la notoriété, la considération et la conversion, en collaboration avec les équipes médias. Croissance numérique des clients et des canaux : Collaborer avec les équipes clients, les partenaires détaillants, les partenaires distributeurs et les parties prenantes internes afin d’identifier et de recommander des occasions de croissance numérique auprès des clients et canaux prioritaires. Leadership stratégique en commerce numérique : Diriger des initiatives de croissance numérique pouvant comprendre le eContent, le digital shelf, la recherche payante, la recherche chez les détaillants, les médias détaillants, les médias sociaux, le marketing par courriel, le marchandisage numérique et d’autres tactiques numériques destinées aux consommateurs. Le champ d’action du rôle pourra évoluer au fil du temps selon les priorités d’affaires, les besoins des clients et les occasions de croissance les plus importantes. Mesure de la performance et optimisation : Utiliser les données en temps réel, les analyses avancées et les partenariats interfonctionnels afin de générer une croissance rentable et une exécution numérique de premier ordre. Collaborer avec les équipes médias afin d’évaluer la performance des médias sociaux. Développement des capacités et accompagnement numérique : Soutenir l’organisation dans le renforcement continu de ses capacités en commerce numérique.

Experience:
5+ years of relevant digital commerce experience in CPG, on an eCommerce retail platform, or at an agency is required. Media Knowledge: Fundamental working knowledge of media ac

📌 Senior Integrated Digital Commerce Manager (Canada)
🏢 Procter & Gamble
📍 Canada