Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada is committed to its Diversity, Equity and Inclusion mandate which focuses on four pillars: Education, Talent Management, Outreach and Giving Back. Since the mandate's launch in 2020, they have made strong and continued growth in all their pillars including top-tier mental health benefits, regular education sessions for employees, six business resources groups for employees of various backgrounds and their allies and developing training and scholarships programs with POV and the Miami Ad School Canada. The Groupe also launched This Is The Job, an initiative designed to work with Canada's largest school boards to change the complexion of the marketing industry and inspire racialized teens and young adults to consider a career in the industry. The Product Lead will define and drive the roadmap and execution of a product composed of intelligent micro‑services, data pipelines, media processing workflows, and interconnected APIs. You will work closely with Technology, Delivery, Data/ML, Design, our executive team and external partners to shape what gets built, why it matters, and how it drives outcomes. You’ll ensure the product evolves with a strong point of view and a consistently high bar for quality, usability, and performance. Early features released with measurable value demonstrating user adoption, improved workflow efficiency, or media/data quality gains. Lead and manage a team of Product Managers, providing mentorship, guidance, and performance feedback. Foster a culture of innovation, accountability,



and continuous improvement within the product organization. Build and maintain a long‑term roadmap that sequences feature development across agents, data systems, media tools, and integration layers, while ensuring alignment of priorities across product teams to deliver cohesive solutions. Partner with business stakeholders to define requirements and translate complex workflows, media ingestion, data processing, agent logic, analytics into clear requirements and acceptance criteria. Establish success metrics, KPIs, and measurement frameworks that track product performance, user value, and business impact. Translate complex technical workflows: data ingestion, agent orchestration, media processing, analytics into actionable requirements and acceptance criteria. Continuously balance feature scope, usability, technical feasibility, and business impact for high‑value outcomes. Partner with the Technology & Data leads to validate feasibility, trade‑offs, sequencing, and architectural fit. Support team members through clear guidance, regular check‑ins, and proactive removal of roadblocks to maintain momentum and quality delivery. Support data team & technology lead in translating business goals to data modelling and transformation requirements. Participate in hiring efforts for Product Owners, Business Analysts and CSMs as the team scales. Conduct deep user discovery through interviews, pilots, feedback loops, live tests, and analytics.



Manage expectations and provide frequent, explicit updates on progress, risks, and impacts. Quality, Validation & Continuous Improvement Validate features through structured testing, user acceptance, and performance checks ensuring outputs meet functional and quality and AI‑specific reliability standards. Coordinate with technology lead to prioritize technical debt, scalability, and workflow improvements as part of the ongoing roadmap. 6–10+ years of experience in product management or ownership, ideally with AI, data, or platform products. 4+ years of experience with AI/ML or data‑driven products. Strong understanding of AI/ML concepts (LLMs, RAG, agents, data pipelines) and how they translate into real user value. Demonstrated experience operating within Agile frameworks (Scrum or Kanban) including backlog prioritization, sprint planning, and close collaboration with a cross‑functional development team. Comfortable discussing data flows, APIs, integrations and AI systems high‑level. Experience writing clear, detailed user stories and acceptance criteria for complex technical systems. Strong analytical and communication skills, able to present clearly across technical and business audiences. Hands‑on experience with agile methodologies, backlog management, and cross‑functional delivery. Familiarity with user research, product analytics, and data‑informed decision‑making. The salary range for this position is CAD $140,000
- CAD $160,000 per year. This range reflects what we reasonably expect to offer based on current market data. We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. Publicis Canada is

📌 Agile Leader (Canada)
🏢 Publicis Groupe
📍 Canada