Freelance Senior Marketing Strategist (Canada)

Freelance Senior Marketing Strategist (Canada)

24 Oct
|
Mawer Investment Management
|
Canada

24 Oct

Mawer Investment Management

Canada

Full Time Mawer Investment Management is seeking a dynamic Senior Marketing Specialist to join our team, reporting to the Private Wealth Marketing Manager. In this role, you will play a key role in executing Mawer Investment Management’s marketing strategy. Lead end-to-end multi-channel marketing efforts including campaigns, projects, and content that drive results and elevate brand awareness and engagement for Mawer’s audiences. Develop and directly execute various high-quality marketing plans aligned with the brand and our marketing strategy. Create compelling content such as emails, presentations, website copy, thought leadership, sponsored materials, social media content, etc. and ensure effective distribution through targeted digital and traditional channels. Track and analyze key performance metrics, using data insights to refine strategies and maximize ROI. Maintain strong internal communication to ensure alignment on marketing objectives, campaign status, and results. Cultivate and sustain productive relationships with colleagues, vendors, and other partners to enhance marketing efforts. 5+ years of financial marketing experience with increasing levels of responsibility. A university or college degree in marketing, business administration, or advertising. Strong knowledge of the financial service sector, ideally in investment management and private wealth. Track record of developing and implementing successful marketing strategies and integrated campaigns. Solid understanding of content management tools. Knowledge of email marketing platforms and best practices. Strong organizational and project management skills, with demonstrated ability to manage multiple projects and ever-changing deadlines. Proficiency in Microsoft Office, Canva, Adobe Suite, and experience across traditional and digital media channels.



Analytical mindset with the ability to leverage data and insights to measure marketing effectiveness and drive decision-making. Familiarity with compliance regulations and guidelines relevant to marketing in the financial services industry is an asset. Proficiency in French verbal and written, is a plus. Learn and work within a high-performing team that has consistently delivered exceptional long-term investment results and high levels of client satisfaction. Be a part of a meritocracy in which the quality of ideas supersedes hierarchy; Our culture is shaped by our core values (integrity, putting clients’ interests first, excellence, teamwork, and long-term thinking) and key behaviours (curiosity, candour, accountability, and appreciation), which are much more than words on a page.

We offer
a flexible work environment with a blended workplace approach tailored to the unique needs of each department and team. This allows employees to seamlessly combine in-person and remote work experiences, fostering collaboration, promoting work-life integration, and empowering our team members to thrive in a dynamic, interconnected professional setting. Retirement planning assistance, including RSP contributions. Parental leave top-up. Significant community investment contribution via our Employee Matching Program. Only applications that include all required materials will be considered. At Mawer, we are committed to fostering a culture of diversity and inclusion. A Human Resources representative will work with applicants who request accommodation or special assistance during the application process. We are proud of our reputation as one of Canada’s most respected investment management firms and strive to earn such respect by continually delivering long-term investment excellence, developing strong client partnerships, and living our core values. No telephone inquiries please.

📌 Freelance Senior Marketing Strategist (Canada)
🏢 Mawer Investment Management
📍 Canada

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