Job

Overview

Full-Time

Vaughan, Ontario, Canada

Hybrid

Important Location Requirement:

This is a remote position; however, candidates must be located in the same country, city, or region where the job is posted. The successful candidate must be available to attend a local office, meeting, training session, or company event if requested.

Bridgepoint Maintenance provides repair, maintenance, inspection, and property-support services across residential and multi-unit properties.

The business coordinates field professionals, service requests, property access, scheduling, customer communication, documentation, and completion reporting across a growing service network.

Marketing plays an key role in attracting property owners, management companies, institutional clients, and qualified service professionals. It also influences local visibility, service demand, customer trust, reputation, and expansion into current markets.

Bridgepoint Maintenance is building a stronger marketing operation to support customer acquisition, contractor recruitment, market growth, brand credibility, and predictable demand across its service areas.

About The Position Bridgepoint Maintenance is hiring a Vice President of Marketing Operations to lead the company’s marketing strategy, customer acquisition, contractor recruitment marketing, brand development, and growth systems.

This position will oversee how the company attracts new customers, enters new service areas, builds demand for maintenance services, recruits qualified field professionals, protects its public reputation, and measures the commercial impact of marketing.

The successful candidate must be able to build a coordinated marketing function across paid media, local search, content, social media,



reputation management, public relations, creative production, CRM, analytics, AI, and automation.

This is not a campaign-management or single-channel role. We are looking for a senior leader who can build the structure, team, reporting, standards, and accountability required to support a growing field-service business.

Key Responsibilities

Develop and lead the company’s marketing strategy across customer acquisition, contractor recruitment, service demand, market expansion, and brand growth

Build clear processes for marketing requests, campaign planning, production, approvals, launches, reporting, and performance review

Lead paid advertising across Google, Meta, LinkedIn, YouTube, TikTok, and other appropriate channels

Allocate marketing budgets across customer segments, service categories, geographic markets, and recruitment campaigns

Improve lead quality, booked service opportunities, client conversion, contractor applications, and customer‑acquisition cost

Connect marketing activity to CRM records, qualified opportunities, signed clients, completed jobs, repeat business, contractor onboarding, and revenue

Build separate marketing strategies for property owners, property‑management companies, real estate operators, commercial clients, and field‑service professionals

Develop repeatable launch plans for new cities,



service territories, and maintenance categories

Oversee SEO, local SEO, Google Business Profiles, service‑area pages, citations, backlinks, reviews, and technical website performance

Improve local search visibility for repair, maintenance, inspection, turnover, and property‑support services

Lead content, social media, video, photography, design, copywriting, job‑site stories, service education, and customer testimonials

Establish standards for brand messaging, creative quality, safety‑related communication, customer expectations, and public‑facing materials

Build systems for review generation, negative‑review response, public complaints, service‑recovery communication, and reputation‑risk escalation

Oversee public relations, media coverage, partnerships, awards, events, community activity, and industry credibility

Partner with operations, dispatch, customer service, recruitment, finance, technology, and executive leadership

Work with CRM, analytics, development, website, automation, and AI teams to improve tracking, lead routing, attribution, follow‑up, and reporting

Introduce AI and automation where they can improve campaign output, lead handling, reporting, content workflows, recruitment marketing, or cost efficiency

Build and manage a team that may include internal employees, offshore staff, agencies, freelancers, creators, media buyers, SEO specialists, and project‑based resources

Hire, coach, evaluate, and hold marketing team members accountable

Build dashboards covering advertising spend, qualified leads, service bookings, contractor applications, conversion, acquisition cost, local visibil

📌 VP of Marketing Operations (Canada)
🏢 Bridgepoint Maintenance
📍 Canada