Fabula is a fast-growing D2C coffee brand in the United States. We're looking for a Head of Growth aka killer performance media buyer/creative strategist who is already operating at a high level in eCommerce. This isn't a role for someone who wants to learn how to scale an eCommerce brand. We want someone who has already done it.Our goal is simple: bring in someone who can jump in, take ownership of our growth engine, and take Fabula to the next level.What You'll OwnPaid media: Own and scale Meta as the primary acquisition channel, with additional experience across Google and/or TikTok PaidCreative strategy: Identify winning customer angles, hooks, messaging, formats, and concepts based on performance data and customer researchCreative testing: Build and manage a systematic testing pipeline and rapidly identify winning creativesFull-funnel performance: Analyze and optimize the entire journey from ad advertorial/landing page offer conversionResearch: Mine customer reviews, surveys, Reddit, competitor ads, Meta Ads Library, and other sources for recent angles and opportunitiesCreative production: Brief and manage UGC creators, editors, and designers - while remaining hands-on with scripts, hooks, copy, and creative directionPerformance analysis: Make daily decisions around what to scale, iterate, or kill based on CPA, ROAS, CTR, hook rate, thumbstop rate, CVR, contribution margin,



and other relevant metricsScaling: Take proven creative and media-buying strategies and turn them into significant increases in profitable spendFunnels: Work on advertorials, landing pages, VSLs, offers, and other conversion assets to improve overall acquisition efficiencyAI: Use AI aggressively to accelerate research, creative ideation, scripting, production, analysis, and workflowsWhat Success Looks LikeWe don't measure activity; we measure results. This is a 100% performance role focused on scaling spend while maintaining CAC ceiling.Success meansScaling paid spend while maintaining healthy unit economicsImproving ROAS and reducing CPAIncreasing creative win rate and testing velocityFinding new winning angles and audiencesImproving conversion rates across the funnelBuilding a repeatable creative and media-buying systemUltimately, taking Fabula to the next levelYou are4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist)A proven Meta media buyer who has personally scaled campaigns, not just overseen them (at least $200k/month in ad spend)Equally strong on creative strategy and performance marketingDeeply experienced with direct-response advertising and customer psychologyAble to look at an ad

📌 Head Of Growth - Dtc/Ecommerce (Toronto)
🏢 ScaleJet | eCommerce Recruitment agency
📍 Toronto