Lead website personalization strategy at Thomson Reuters using audience segmentation and Adobe Target expertise. This hybrid role combines strategic leadership with hands-on execution.

As Senior Manager, Website Optimization and Personalization, you will own the end-to-end personalization program. You will build scalable capabilities, guide testing, and translate business goals into operational roadmaps. The work spans data strategy, content targeting, and customer journey customization.

Key Responsibilities:

- Own Thomson Reuters personalization strategy, vision, and sequenced roadmap
- Build governance, workflows, frameworks, and scalable program capabilities
- Translate requirements into technical specifications and data instrumentation
- Drive testing, learning documentation, and personalization best practices




- Lead optimization specialists and develop team capabilities

Requirements:

- Eight to ten or more years in digital marketing or personalization
- Five or more years driving web personalization across large organizations
- Three or more years managing and developing teams
- Hands-on Adobe Target, Audience Manager, Analytics, or equivalent experience
- Experience with experimentation, data governance, and audience activation

Shape Thomson Reuters digital experiences through personalization strategy, Adobe technologies, testing, and purposeful team leadership.

📌 Senior Website Personalization Manager (Toronto)
🏢 Thomson Reuters
📍 Toronto