Use integrated marketing, analytics, and customer insights as an Insurance Marketing Specialist with CAA North & East Ontario in Ottawa. This hybrid position combines home and office work.
Reporting to the Senior Marketing Manager, you will develop data-driven programs supporting member value, qualified leads, and revenue growth. The work spans mass media, direct marketing, digital channels, market research, and performance measurement. You will help differentiate CAANEO insurance offerings within a regulated marketplace.
Key Responsibilities: Develop integrated strategies, annual plans, audiences, channels, and performance measures
Execute television, radio, print, email, direct mail, and telemarketing campaigns
Coordinate SEO, AEO, GEO, PPC, and social media execution
Analyze campaign performance using Power BI and Bloomreach CRM
Optimize targeting, conversion, ROI, messaging, and brand consistency
Requirements: Post-secondary marketing degree or related diploma
Three to five years of progressive comparable marketing experience
Integrated campaign experience across mass media and digital channels
Marketing analytics, CRM, automation, reporting, and performance measurement experience
Robust communication, project management, storytelling, and analytical skills
Apply integrated campaign planning, insurance marketing knowledge, and performance analytics to strengthen CAANEO member communications in Ottawa.

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📌 Insurance Marketing Specialist Ottawa (Quebec City)
🏢 CAA North & East Ontario
📍 Quebec City