Salt XC is an agency driven by the philosophy of Experiential Commerce™. We take an integrated approach that connects your consumer’s online and offline experiences through data, media, and the memorable moments that drive brand transactions.

The Media

Supervisor is a data-driven, insights-led media strategist and platform expert with hands-on analytics, reporting, and management experience. They have a robust comprehension of the media landscape and a proactive nature combined with a high level of attention to detail.

The Media

Supervisor is on top of current and emerging trends in the world of digital media, and ideally the CPG & Sports Betting industries, as this role will be working primarily in this exciting space.

The Media

Supervisor will serve as a primary, daily point of client contact pertaining to media, including but not limited to Paid Social, Video, OOH, TV, and Content. The role will require the right candidate to be highly proficient in media planning, implementation, reporting, and analysis. This includes understanding online user journey optimizations, and a very solid understanding of Google Analytics and online tracking and measurement.

Media

Planning & Buying Work directly with the Media Director, supporting planning and leading implementation across all key clients. Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution. Ensure all media plans adhere to the agency’s values, philosophies, and processes.

Integrated Media Strategy

Support the preparation, writing, and presentation of integrated media plans, proposals,



and analysis that satisfy client objectives and go beyond the brief. Lead the preparation and presentation of evaluations of media opportunities, media trends, and issues of interest to clients. Accurately and effectively manage clients’ day-to-day planning requirements, with a strong understanding of clients’ business objectives and KPIs.

Develop the reporting process for each client alongside the Media Director, and ensure timely delivery of reports based on the aligned-upon process.

Media

Tools & Platform Fluency Liaise and foster knowledge-sharing with other disciplines internally, partner agencies, and other departments to ensure media and client knowledge stays current.

Performance

Optimization & Testing Apply a solid understanding of online user journey optimization to identify and act on opportunities to improve campaign performance. Monitor campaign delivery against KPIs and flag optimization opportunities to the Media Director. Ensure campaigns are targeted appropriately across platforms (Paid Social, Video, OOH, TV, and Content), aligning audience approach to each client’s objectives.

Participate in additional agency/team projects and new business presentations as required. Minimum 3–4 years working at a media agency,



in a senior media planner or digital strategy role. Bachelor’s degree or Diploma in Marketing, Communication, or Advertising required.

Prior hands-on experience in Google Analytics, Search Console, paid social business manager accounts, and Google Ad accounts (essential). Demonstrated creative and innovative thinker, who doesn’t mind rolling up their sleeves and getting the job done. Excellent communication skills (both written and verbal).

Prior hands-on experience with Google Data Studio / dashboard visualization tools (essential). Traditional media experience creating omnichannel amplification strategies (desired). Hands-on management experience — planning, implementing, optimizing, and reporting for Fortune 50 brands.

Knowledge across all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, and video.

Experience with e-commerce platforms such as Shopify, Magento, and BigCommerce is an asset. Working knowledge of basic HTML and CMS platforms such as WordPress is an asset. SaltXC is committed to Equal Employment Opportunity and to attracting andretainingthe most qualified employees regardless of race, national origin, religion, sexual orientation, gender,ageor disability.

Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT/The Kitchen’s total rewards program. #

📌 Senior Media Supervisor (Toronto)
🏢 SALT XC
📍 Toronto