Lead PPC and SEO strategy remotely for Blacksmith Agency, combining Google Ads expertise with conversion optimization and client-facing leadership.

As a senior Performance Marketing Specialist, you own strategy, performance, and execution oversight across paid search, paid social, SEO, and conversion optimization. You will support clients across multifamily, B2B, and technical verticals while shaping recommendations with account executives. The role combines analytical depth, communication, and operational accountability.

Key Responsibilities

Lead PPC and SEO strategies across multiple client industries

Build ninety-day, six-month, and annual growth roadmaps

Audit campaigns, keywords, bids, landing pages, and CRO opportunities

Oversee technical SEO, link building,



and programmatic pages

Present monthly and quarterly performance summaries to clients

Requirements

Four to seven years in PPC, SEO, or full-funnel strategy

Experience managing paid and organic channels simultaneously

Expertise with Google Ads, GA4, and Google Search Console

Ability to articulate strategic recommendations to clients

Experience overseeing execution teams and deliverable quality

Own measurable marketing outcomes through PPC, SEO, analytics, roadmaps, and conversion optimization at Blacksmith Agency.

📌 Senior PPC SEO Strategy Specialist (Winnipeg)
🏢 Blacksmith Agency
📍 Winnipeg