Own CRM architecture and lifecycle marketing for Basecamp Resorts and Everwild from Canmore or Calgary, with remote work within Canada possibly considered.
This full time, permanent specialist leads CRM implementation across hospitality and investment businesses. You will map systems, manage data, build automated journeys, and connect marketing automation with guest and investor experiences.
Key Responsibilities: Lead CRM requirements, configuration, testing, migration, and launch
Design data models, lifecycle stages, pipelines, and governance
Build integrated guest profiles across hospitality systems
Create automated welcome, booking, retention, and re-engagement journeys
Report lifecycle KPIs and run performance testing
Requirements:



Five-plus years in CRM, lifecycle, retention, or email marketing
Experience leading CRM implementation, mapping, migration, and adoption
Hands-on Salesforce, HubSpot, Klaviyo, Revinate, or similar expertise
Experience with segmentation, lead scoring, personalization, and automated journeys
Working knowledge of SQL, APIs, privacy, and email deliverability
Apply CRM administration, data integration, lifecycle strategy, and analytics to grow direct bookings and repeat visitation.

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📌 CRM Lifecycle Marketing Specialist (Alberta)
🏢 Everwild
📍 Alberta