Senior Media Planner in Toronto, hybrid, develops integrated media plans using media research tools, analysis, and client presentation skills.
Initiative seeks a Senior Media Planner for its integrated media planning team. You will prepare media plans, proposals, and analysis that satisfy client objectives. The position includes client service, media buying coordination, campaign evaluation, and budget control.
Key Responsibilities: Prepare, write, and present integrated media plans
Evaluate media opportunities, trends, issues, and partner proposals
Manage client expectations, deadlines, and work-back schedules
Maintain media plans and evaluate campaign performance
Coordinate media buying and oversee media buy administration
Requirements: Minimum two years of integrated media planning experience
Experience within an integrated advertising agency
Proficiency with Transparent Decisions, Vividata, Neilson, or Prisma
Excellent written and verbal communication skills
Proficiency in Microsoft Office Suite
Bring media planning, client service, research tools, and buying coordination skills to Initiative’s Toronto team.

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📌 Senior Media Planner Toronto (Ontario)
🏢 Interpublic
📍 Ontario