Lead website personalization strategy at Thomson Reuters using audience segmentation and Adobe Target expertise. This hybrid role combines strategic leadership with hands-on execution.

As Senior Manager, Website Optimization and Personalization, you will own the end-to-end personalization program. You will build scalable capabilities, guide testing, and translate business goals into operational roadmaps. The work spans data strategy, content targeting, and customer journey customization.

Key Responsibilities

Own Thomson Reuters personalization strategy, vision, and sequenced roadmap

Build governance, workflows, frameworks, and scalable program capabilities

Translate requirements into technical specifications and data instrumentation

Drive testing, learning documentation,



and personalization best practices

Lead optimization specialists and develop team capabilities

Requirements

Eight to ten or more years in digital marketing or personalization

Five or more years driving web personalization across large organizations

Three or more years managing and developing teams

Hands-on Adobe Target, Audience Manager, Analytics, or equivalent experience

Experience with experimentation, data governance, and audience activation

Shape Thomson Reuters digital experiences through personalization strategy, Adobe technologies, testing, and purposeful team leadership.

📌 Senior Website Personalization Manager (Winnipeg)
🏢 Thomson Reuters
📍 Winnipeg