Lead MnDOT passenger rail marketing from St. Paul with telework flexibility, applying campaign strategy and data analysis to grow awareness.
As Passenger Rail Marketing Program Leader, you will direct statewide and Midwest-focused promotions for MnDOT’s Passenger Rail program. The position combines marketing planning, project management, content development, and ridership analysis. You will support program leadership by coordinating marketing, promotion, revenue, and public engagement activities.
Key Responsibilities: Develop and implement passenger rail marketing plans
Analyze ridership and revenue trends
Create written, graphic, digital, and promotional content
Manage passenger rail brand assets and contracts
Coordinate stakeholder groups, committees, and promotional events
Requirements: Experience creating campaigns, strategies, and marketing content
Experience managing marketing return on investment
Experience analyzing data for program recommendations
Experience with project management
Experience using Adobe, InDesign, and web platforms
Bring marketing strategy, content creation, and passenger rail analysis to MnDOT’s statewide program from St. Paul.

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📌 Passenger Rail Marketing Leader (New Brunswick)
🏢 Minnesota Direct Care and Treatment
📍 New Brunswick