The Business Development Manager, Public Sector – Alberta will be responsible for growing ASUS Commercial business across the Alberta public sector, with a primary focus on K-12 education, post-secondary institutions, provincial and municipal government, healthcare, and other public-sector organizations.

The role will focus on developing end-user relationships, identifying and qualifying opportunities, building a strong pipeline, and working closely with ASUS channel partners, distributors, and internal teams to convert opportunities into revenue.

This is an end-user focused business development role. The BDM will own the customer relationship and opportunity from early engagement through the procurement process, while coordinating with ASUS Channel Account Managers and authorized partners for fulfillment and execution.

Develop Public-Sector Business in Alberta Build and grow ASUS relationships with Alberta public-sector organizations.

Colleges, universities, and technical institutions

Other public agencies

Identify upcoming device refreshes, infrastructure projects, tenders, and procurement opportunities.

Build relationships with IT leaders, procurement teams, technology decision-makers, and senior stakeholders.

Build and Manage Pipeline Maintain a healthy and measurable public-sector opportunity pipeline.

Customer requirements

Estimated units and revenue

Maintain accurate opportunity information, next steps, and forecasts in Salesforce.

Provide regular pipeline, forecast, and account updates to management.

Act as the primary ASUS commercial contact for assigned public-sector customers.

Conduct customer meetings, discovery sessions, product presentations,



and technology discussions.

Understand customer priorities around device lifecycle, manageability, security, service, warranty, sustainability, and total cost of ownership.

Position ASUS commercial solutions including:

Commercial desktops and All-in-One PCs

Develop Education Business Understand Chromebook and Windows device strategies by school division.

Work with customers to position ASUS based on reliability, manageability, serviceability, lifecycle cost, and student/teacher requirements.

Monitor and develop opportunities through provincial, municipal, education, and federal procurement vehicles.

Ensure opportunities are properly registered and managed according to ASUS public-sector prospect and deal-registration processes.

Work closely with ASUS Channel Account Managers and authorized resellers to execute public-sector opportunities.

Support joint customer meetings, presentations, demonstrations, and account planning.

Territory and Account Planning Build a structured Alberta public-sector territory plan.

Top strategic accounts

Maintain account plans for major strategic customers.

Maintain accurate Salesforce records for all customer activities and opportunities.

Provide weekly forecast and pipeline updates.

Track performance against quarterly and annual targets.





Prepare and present business reviews and QBR updates.

Units

Customer activity

Key Performance Indicators Performance will be measured using a combination of business results and leading indicators, including:

Public-sector sell-out / revenue

Units sold

Number and quality of customer meetings

Education and government market-share growth

Execution of quarterly account and territory plans

4+ years of experience in B2B technology sales, public-sector sales, business development, or account management.

government, education, healthcare, or other public-sector organizations .

Strong understanding of Alberta's public-sector and education markets.

Experience working with IT decision-makers, procurement teams, and senior customer stakeholders.

Understanding of public-sector procurement, RFP, RFQ, and tender processes.

Ability to independently develop new accounts and create opportunities.

Strong organizational skills with the ability to manage multiple opportunities and long sales cycles.

Comfortable working in a fast-moving environment requiring hands-on pipeline management and reporting.

Experience with Salesforce or another CRM platform.

Experience selling commercial PCs, notebooks, Chromebooks, or endpoint technology.

Knowledge of Windows commercial devices and ChromeOS environments.

Familiarity with Canadian public-sector procurement vehicles and cooperative purchasing programs.

Territory and Travel Regular customer and partner travel throughout Alberta will be required.

Occasional travel within Canada may be required for ASUS meetings, partner events, training, and QBRs. #

📌 Service Sales BDM (Calgary)
🏢 ASUS
📍 Calgary