Elevate revenue marketing with Demand Spring as the VP of Growth Strategy Consulting. Shape client engagement through strategic frameworks and insights for B2 B growth in a remote role.As a senior strategist, you will lead client initiatives focusing on ideal customer profiles, segmentation, and messaging strategies. This fractional engagement is designed for a hands-on advisor adept at quickly delivering actionable insights. Your expertise will help clients understand buyer journeys while ensuring content strategies resonate within their unique markets.Key Responsibilities:
- Lead customer journey mapping and persona research initiatives
- Design voice of customer research projects to validate messaging
- Develop ideal customer profiles using real data insights
- Create actionable segmentation strategies for marketing and sales
- Establish competitive intelligence and market landscape analysisRequirements:
- 10+ years in B2 B growth and positioning strategy
- Proven track record in developing ICP and segmentation frameworks
- Robust research skills with win/loss and competitive analysis
- Excellent narrative crafting and writing abilities
- Experience facilitating workshops with cross-functional teamsBring your strategic acumen to Demand Spring, driving successful growth strategies for diverse clients.#J-18808-Ljbffr