Working Title: Passenger Rail Marketing Program Leader
Job Class: State Program Administrator Principal

Job ID: 97760

Location: St. Paul

Telework Eligible: Yes

Full/Part Time: Full-Time

Regular/Temporary: Unlimited

Who May Apply: Open to all qualified job seekers

Date Posted: 10/15/2026

Closing Date: 10/28/2026

Hiring Agency/Seniority Unit: Transportation Dept / Transportation-MAPE

Division/Unit: SUSTAIN PLAN & PR MGMT DIV /Feight & Commercial Vehicle Operations/Passenger Rail Program

Work Shift/Work Hours: Days

Days of Work: Monday - Friday

Travel Required: Occassional

Salary Range: $32.97 - $48.60 / hourly; $68,841 - $101,476 / annually

Classified Status: Classified

Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE

FLSA Status: Nonexempt

Designated in Connect 700 Program for Applicants with Disabilities: Yes

The work you'll do is more than just a job.
At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

This position is located at Central Office in St. Paul and may have the flexibility to telework, work a hybrid schedule, or work in the office. The incumbent will be required to make a telework arrangement with their supervisor. The incumbent will be expected to work in the office as determined by policy and discussion with their supervisor.

This position serves as the marketing lead for MnDOT's Passenger Rail program, overseeing statewide and Midwest-focused marketing and promotional efforts. Responsibilities include developing marketing plans, conducting market and business analysis, creating written and graphic content, and managing digital and promotional campaigns.

The position manages MnDOT's passenger rail brand assets, including developing logos, brand standards, and other materials, coordinating with legal counsel on intellectual property protection, and overseeing contracts related to the use of MnDOT-owned brand assets.

The role supports the Passenger Rail Transportation Program Director by overseeing day-to-day marketing, promotion, ridership, and revenue activities. Duties include analyzing ridership and revenue trends, developing and executing marketing strategies, and leading efforts to increase ridership, revenue, and brand awareness, as well as supporting food and beverage program performance.

This position also represents MnDOT on state and national passenger rail committees, manages stakeholder groups, develops public engagement strategies, and coordinates events across Minnesota to promote intercity passenger rail services.

MnDOT does not sponsor applicants for visas or Optional Practical Exam for STEM Students.



Individuals must be legally authorized to work in the US at the start of employment.

Minimum Qualifications

Experience creating and implementing marketing campaigns and strategies, developing marketing content, and managing return on investment;

Experience analyzing data sufficient to make recommendations to program managers on passenger rail rider participation and program process and procedures;

Experience with project management;

Experience using marketing and communications design systems such as: Adobe Pro, In-Design, suite, and web platforms sufficient to design marketing communication materials, branding, websites, logos for attire, etc.

Preferred Qualifications

Experience with contract negotiations.

Experience with railroads, passenger rail, and or airlines.

Experience with Drupal, basic HTML and familiarity designing for the web.

REFERENCE/BACKGROUND CHECKS
Successful candidate must pass past-employer reference checks and criminal history check

It Is Our Policy That All Candidates Submit To a Background Investigation Prior To Employment. The Background Check May Consist Of The Following Components

SEMA4 Records Check

Criminal History Check

Employment Reference Check

Education/License Verification

Drug testing (if needed)

Working together to improve the state we love.

A sense of purpose in their work

Connection with their coworkers and communities

Opportunities for personal and professional growth

Benefits
As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

Your Benefits May Include

Paid vacation and sick leave

12 paid holidays each year

Low-cost medical, dental, vision, and prescription drug plans

Fertility care, including IVF

Diabetes care

Dental and orthodontic care for adults and children

6 weeks paid leave for parents of newborn or newly adopted children

Pension plan that provides income when you retire (after working at least three years)

Employer paid life insurance to provide support for your family in the event of death

Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury

Tax-free expense accounts for health, dental, and dependent care

Resources that provide support and promote physical, emotional, social, and financial well-being

Support To Help You Reach Your Career Goals

Training, classes, and professional development





Tuition reimbursement MnDOT Student Loan Reimbursement Program (Visit Student Loan Reimbursement - Policies - MnDOT (state.mn.us) for more information).

Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)

Employee Assistance Program (EAP) For Work/life Support

A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance

Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues

Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care

Programs, resources and perks eligibility varies
based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

EQUAL OPPORTUNITY EMPLOYERS
Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.

Applicants With Disabilities
Minnesota Department of Transportation (MnDOT) encourages participation in all its programs, services and activities and does not discriminate against qualified applicants with disabilities. Anyone who believes they may need a reasonable accommodation in order to fully participate in the job application, interview or selection processes may contact any agency official with whom applicant has contact in the processing of their employment application to request an accommodation. Applicants may also contact the MnDOT Affinity Action office to request an accommodation by: E-mail: [email protected]; or by calling Janet Miller at (phone hidden); or using MN Relay 711.

The MnDOT Reasonable Accommodation policy can be found at: http://www.dot.state.mn.us/policy/hr/hr009.html.

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