Drive undergraduate recruitment through CRM email marketing and audience segmentation at UBC Vancouver, with a hybrid work arrangement eligible position.
The Content and Communications Specialist develops and optimizes campaigns supporting prospective students across their recruitment lifecycle. You will plan nurture journeys, create digital content, and measure engagement through email, SMS, and CRM channels. The work supports recruitment teams serving UBC’s Vancouver and Okanagan campuses.
Key Responsibilities: Develop strategic email marketing and communications campaign plans
Schedule and execute lifecycle, promotional, and transactional emails
Identify audience segments and maintain accurate campaign workflows
Create HTML email templates, visual assets, and calls-to-action




Analyze campaign metrics and recommend performance improvements
Requirements: Undergraduate degree in a relevant academic discipline
Minimum three years of related experience or equivalent
Experience with CRM systems and marketing automation tools
Robust email marketing, analytics, and written communication skills
Knowledge of HTML5, CSS, JavaScript, or authoring tools
Apply CRM strategy, email content, segmentation, and analytics to strengthen prospective student engagement across UBC recruitment campaigns.

#J-18808-Ljbffr

📌 CRM Email Marketing Specialist (British Columbia)
🏢 University of British Columbia
📍 British Columbia