Drive B2B marketing communications from Concord or Montreal, using integrated campaigns and lead generation strategies to support measurable business growth.
As a Strategist at Toromont Cat, you will deploy go-to-market strategies and optimize customer experiences. The position focuses on demand generation, content marketing, integrated campaigns, and lead nurturing. You will collaborate with sales and marketing teams to support business objectives.
Key Responsibilities: Design and roll out integrated marketing campaigns
Develop lead generation, nurturing, and ABM strategies
Collaborate with sales and marketing teams
Use analytics and market trends to optimize results
Promote recognized industry brands
Requirements: Six to eight years in digital or B2B marketing
Experience with demand generation and content marketing
Excellent mastery of LinkedIn and digital channels
Understanding of B2B sales cycles and lead nurturing
Solid communication, collaboration, and strategic delivery skills
Apply B2B strategy, campaign development, and lead nurturing expertise to support Toromont Cat’s growth across Eastern Canada.