The Marketing Manager oversees marketing for the Walt Morris Auto Group to drive awareness, growth, and retention. You are not just coordinating campaigns, you own the process from beginning to end managing budgets and influence for our dealerships. This challenge is for you if you are ready to take on the full marketing strategy with a disciplined execution on planning, implementation, and performance management.

Responsibilities
Strategic Partnership & Planning

Serve as the trusted consultant for all marketing needs for your respective dealer partners

Host monthly marketing calls with General Managers to create plans that align with the dealership goals

Provide appropriate recommendations for marketing diversification mix alongside investment strategy

Budget Ownership & Performance Accountability

Manage and track dealership advertising budgets, ensuring the marketing spend is consistent with approved plans and delivers the desired results

Deliver and oversee performance across campaigns and marketing channels, using data to optimize, adjust, and re-prioritize spend accordingly





Provide meaningful reporting to stakeholders to pivot accordingly as needed

Multi-Channel Marketing Execution

Coordinate campaigns across: Digital advertising such as search, social, display, and video

Website initiatives and conversion optimization

Email and CRM-driven communications

In-store, on-lot, and local market activations

OEM required initiatives

Analyze results, identify trends, and proactively bring recent ideas and improvements forward

Design and implement campaigns based off OEM programs, inventory priorities, and regional market conditions

What We’re Looking For

2-3+ years' experience in automotive dealership marketing

Track record to manage multiple dealerships' marketing strategy

Strong communication and presentation skills

Full working knowledge of Microsoft Office

Post‑secondary education in Marketing, Business, and/or Communications

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📌 Marketing Manager (Manitoba)
🏢 Plaza Kia
📍 Manitoba