Drive paid social creative strategy for SPC from Vaughan or Toronto, combining performance metrics with short-form content production.
As Creative Strategist, you will own creative direction across Meta, TikTok, Instagram, YouTube, and organic social channels. You will bridge analytics and production through creative briefs, testing, and iterative revisions. The work supports audience growth, app installs, and membership conversions for SPC Student Price Card Ltd.
Key Responsibilities: Build weekly and monthly creative brief cadences
Formulate hypotheses and test direct-response creative angles
Analyze Hook Rate, Hold Rate, CTR, and CVR
Translate performance data into creative revisions
Use AI tools to expand asset volume
Requirements: Three to five-plus years in creative strategy or growth marketing
Fluency in Hook Rate, Hold Rate, CTR, CVR, and CPA
Understanding of mobile user conversion drivers
Experience with short-form video editing
Active adoption of contemporary AI creative platforms
Apply paid social strategy, creative testing, performance analysis, and AI workflow literacy to SPC’s acquisition engine.

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📌 Creative Strategist Paid Social (Ontario)
🏢 SPC Student Price Card
📍 Ontario