Cosmetic Physician Partners (CPP) is the largest practitioner-owned medical aesthetics network in the US. Founded in 2022, we have grown to 80+ clinics across the US. No private equity.

Our model is simple: great practitioners lead their clinics, and CPP gives them the leadership team, support services and brand to grow faster than they could alone. We are looking for leaders who want to help write the next chapter.

Own CPP’s marketing strategy and make it happen in every clinic. Set CPP clinics apart in the minds of consumers so our network grows faster than our peers, and do it in a way that our physicians, practice managers and marketing team trust and get behind.

This person earns their trust and the trust of our marketing team. Trust is earned by showing up with a sharp strategy, knowing digital inside out, rolling up your sleeves to deliver results, and building a team people want to be part of.

Understand each clinic’s goals, patients and local market before recommending anything.

Speak their language: Translate marketing into what clinics care about: new patients, rebooking, revenue per provider and return on spend. Visit clinics regularly, run clear monthly performance reviews and follow through on every commitment. Bad news early, good news with data.

Give clinics practical playbooks they can run locally, and coach practice managers who are less familiar with marketing.

Earn the trust of our marketing team Local brand positioning: For each clinic, define how it stands out in its local market: who its patients are, what it is known for, and how it beats local competitors.

Clinic marketing plans: Build a marketing plan for every clinic with the channels, budget and targets it needs to grow, created together with its physicians and practice manager.

Local presence: Grow each clinic’s reputation in its community through reviews, local search, social media, events and referral partners.

Network advantage: Use CPP’s scale, shared playbooks and annual promotional calendar to make every local brand stronger,



and decide where in-house beats agencies.

Lead our digital marketing team Lead digital experts: Lead a team of digital marketing professionals across paid media, SEO, web, CRM and design. Help the team work through challenges, from underperforming campaigns to tech and data issues, and make the call when trade-offs are needed.

Translate digital: Explain what is happening in plain language to physicians, practice managers and business operators: what we did, what it delivered and what comes next.

AI in marketing: Keep building AI into our marketing stack, from content and creative to targeting, reporting and patient journeys. Personally build campaigns, review ad accounts, write briefs and fix what is broken.

Ship fast: Take what works in one clinic and roll it out across the network, including new and acquired clinics.

Hire, develop and retain a high-performance team of employees and contract partners.

Hold agencies and vendors to clear targets, and bring work in-house where it makes sense.

Experience: 10+ years in marketing, with 5+ years leading teams. Healthcare, medical aesthetics or wellness a strong plus.

Strategic and digital depth: Proven ability to build a marketing strategy and personally run digital channels to measurable growth.

Comfortable going from a board-level plan to the details of an ad account in the same day.

Data-driven: Fluent with marketing analytics and comfortable making decisions from numbers, while staying close to people.

Clear, simple and direct in writing and in person. French is a plus but not required.

Our business moves fast and priorities shift, and you adjust quickly without losing momentum.

CRM agnostic: Experience with any major CRM or marketing automation platform. The marketing team is engaged, transparent on its targets and retaining its best people.

A network-wide marketing strategy and budget is in place and understood by clinics.

Compensation: Competitive package including health and dental benefits, and free medical aesthetic services from our network.

Equity: Significant equity upside as we grow.

A fun, drama-free workplace that rewards those who help build it. #

📌 VP, Brand Marketing - Remote (Montreal)
🏢 Cosmetic Physician Partners
📍 Montreal