The Now Agency is looking for a Director of You Tube Strategy & Growth to build, lead, and scale our You Tube practice, working with some of the world's most recognizable brands to transform how they approach You Tube as a platform for audience development, discoverability, and business growth.
This is a unique prospect for someone who combines deep, technical You Tube expertise with exceptional strategic thinking, enterprise client leadership, and an entrepreneurial mindset. You understand that winning on You Tube takes more than producing great videos. It requires a sophisticated understanding of audience behavior, recommendation systems, content programming, packaging, analytics, and the relationship between You Tube, search, and the broader digital ecosystem.
You'll be responsible for the development, execution, and evolution of The Now Agency's You Tube offering, spanning client strategy, delivery excellence, team development, operational infrastructure, and commercial growth.
We need someone who can go exceptionally deep into the platform, but equally importantly, translate that complexity into compelling strategies, clear business cases, and actionable recommendations for senior marketing leaders at large organizations.
This is a hands-on leadership role.



You'll be expected to personally lead complex strategic engagements while building the team, methodologies, and infrastructure required to scale the practice.
Responsibilities Develop enterprise You Tube strategies focused on audience growth, programming, discoverability, and channel performance.
Lead channel audits to identify opportunities across content, packaging, retention, and audience behavior.
Advise on original programming, long-form and Shorts strategies, publishing cadence, and creator integration.
Establish testing frameworks across titles, thumbnails, formats, and content optimization.
Translate You Tube Analytics into actionable recommendations and measurable business outcomes.
Stay ahead of platform developments, recommendation systems, AI-driven discovery, and emerging trends.
Oversee TNA's You Tube client portfolio, providing strategic leadership based on engagement complexity and needs.
Lead executive-level client discussions, presentations, workshops, and performance reviews.
Partner with Creative, Production, and Client Services to translate strategy into effective execution.
Ensure strategic quality, consistency, and measurable performance across all engagements.
Establish client KPIs, measurement frameworks, and optimization roadmaps.
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📌 Director of youtube strategy (Toronto)
🏢 The Now Agency
📍 Toronto