Career Opportunities: Loyalty Marketing Specialist (50243)

Requisition ID50243-Posted - Job Posting Country (1) - Job Posting State/Province (1) - Job Posting City (1) -Administrative-Permanent-Marketing and e-Commerce

Position Title:Loyalty Marketing Specialist

Requisition ID:50243

Department:Marketing and e-Commerce

WorkLocation:METRO ON - 5559 DUNDAS STREET W (#A-DUND) Province:Canada : Ontario

Position Type:Permanent Posting End Date: Thursday, November 5th, 2026 The typical salary range for this position is $69,840.00 - $96,030.00 annually. The base salary offered will be determined based on the candidate's job-related knowledge, skills, education, experience, and internal equity considerations.

This posting is for an existing permanent full-time vacancy.

Joining our team has its advantages

- Flexible schedule to promote work/life balance
- Telecommuting in hybrid mode
- Group insurance from the first day
- Very competitive pension plan
- Generous holiday policy
- Personal days
- Employee Assistance Program
- Free parking
- Chance for professional development

SUMMARY:
The Loyalty Marketing Specialist supports the planning, coordination and execution of the Moi Rewards program in Ontario, connecting coalition priorities with banner and cross-functional marketing plans. The role works closely with Ontario and Quebec marketing teams across food and drug, as well as Digital Marketing, E-commerce, CRM, Merchandising, Operations, Finance, Customer Care, Loyalty Analytics, Customer Insights and external partners. The Specialist helps ensure loyalty offers, campaigns and communications are delivered accurately,



efficiently and consistently across channels. The role also supports loyalty marketing financial administration—including budgets, forecasts, purchase orders, invoices, project costs and reconciliations—and uses data, automation and AI-enabled tools to improve planning, productivity, decision-making and campaign performance.

SPECIFIC RESPONSIBILITIES:

- Support the annual and long-range planning process for Moi Rewards in Ontario, helping align coalition priorities with banner, Digital Marketing, E-commerce, CRM and broader marketing plans.
- Support integration across Ontario and Quebec marketing teams in food and drug by coordinating priorities, calendars, dependencies, inputs and decision points.
- Build, maintain and track integrated workback plans for loyalty campaigns and initiatives, following up on deliverables and helping ensure timely, accurate and consistent execution across channels.
- Partner closely with CRM to support offer management and personalized communications, including audience inputs, personalized newsletters and loyalty messaging in weekly customer emails.
- Collaborate with Merchandising on offer development and assessment, supporting analysis of point issuance, redemption, customer behaviour, funding and overall program economics.




- Support the development of measurement frameworks and success criteria for Moi Rewards initiatives; work with Analytics and Customer Insights to review results and translate findings into actionable recommendations.
- Support the loyalty marketing budget, forecasts and monthly reconciliation process by maintaining accurate project, commitment and expenditure tracking.
- Coordinate with Finance on purchase orders, invoices, accruals, budget reporting and reconciliations; investigate variances and elevate issues as required.
- Maintain a current view of campaign commitments and costs, preparing timely budget updates and identifying risks, opportunities and potential trade-offs for the Manager and key stakeholders.
- Support creative development and agency workflows by preparing briefs, coordinating reviews, consolidating feedback and recommendations, protecting brand consistency and tracking costs and timelines.
- Use AI, automation and other productivity tools to strengthen planning, accelerate analysis and content development, reduce manual effort and improve the quality and speed of execution.
- Support offer development, reporting and KPI tracking, and prepare insights and recommendations designed to increase trips, basket size and member engagement.
- Coordinate loyalty communications and issue resolution with Customer Care and Business Services, helping ensure teams are prepared for campaigns and customers receive accurate, consistent support.
- Support post-campaign reviews with CRM, Analytics, Customer Insights and partners; document actionable lear

📌 Loyalty Marketing Specialist (Toronto)
🏢 Metro
📍 Toronto