Putting people first, every day BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your Opportunity

We are looking for an Alliance Marketing Manager to shape and lead our alliance marketing strategy across Canada. In this hands‑on role, you will work closely with the National Lead of Strategic Alliances to deliver standout events, campaigns, and programs to elevate BDO’s brand, deepen partner engagement, and accelerate demand. This is a new role. We are looking for a high‑energy, resourceful marketing professional who thrives in a collaborative environment and enjoys turning ideas into impactful marketing initiatives.

- Lead and optimize integrated marketing programs that expand reach, strengthen partner engagement, and grow pipeline.
- Partner with Alliances leadership on joint marketing initiatives that generate demand and revenue.
- Create partner‑facing enablement materials, co‑branded assets, and campaign content for joint go‑to‑market activities.
- Measure and report on program performance, translating results into actionable insights and ROI recommendations.
- Build trusted advisor relationships with Advisory leaders and key stakeholders, influencing marketing strategy and plans.
- Apply market, client, and best‑practice insights to keep initiatives cohesive, relevant, and impactful.
- Align initiatives with brand strategy to strengthen and protect the firm’s reputation and market position.




- Collaborate with Marketing Centres of Excellence throughout planning, execution, and reporting.
- Drive operational excellence through budget management, best practices, and effective technology‑enabled processes.
- Foster a collaborative, inclusive work environment.

How do we define success for your role?

- You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration
- You understand our client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
- You identify, recommend, and are focused on effective service delivery to our clients
- You share in an inclusive and engaging work environment that develops, retains and attracts talent
- You actively participate in the adoption of digital tools and strategies to drive an creative workplace
- You grow your expertise through learning and professional development

Your Experience and Education

University Degree in related subject 3-5 years of marketing experience at the manager (or equivalent) level B2B/professional services knowledge and/or experience is an asset Proven track record of building and executing successful marketing plans and campaigns Experience with project managing events and event execution is an asset Proven track record of delivering on marketing KPIs and achieving full funnel results Robust business acumen,



curiosity and the ability to turn data into insights that drive strategy Excellent communication, stakeholder management, and interpersonal skills Strong project management and digital skills Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines

The compensation range for this position is $96,000 to $144,000 annually.

Why BDO?

Our people‑first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2026. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences. At BDO, our people experience is guided by three core pillars Do work with genuine care, Do what matters with purpose, and Do what’s next - shaping how we support our people, serve our clients, and grow together.

Our firm is committed to providing an environment where you can be successful in the following ways: We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada. We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development. We support your achievement of personal goals outside of the office and making an impact on your community. We foster a collaborative, inclusive environment where your ideas are valued, and you can do your best work with genuine care and purpose We encourage innovation and forward thinking, empowering you to embrace what’s next and help shape the future of our firm Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives

📌 Marketing Manager, Alliances (Toronto)
🏢 BDO Canada
📍 Toronto