Senior Marketing, Communication, and Events Lead

The University of Manitoba is a driving force of innovation, discovery and advancement. Our momentum is propelled by our campus community – UM faculty, staff and students whose determination and curiosity shape our world for the better. Our teaching, learning and work environment is uniquely strengthened and enriched by Indigenous perspectives. With two main campuses in Winnipeg, satellite campuses throughout Manitoba, and world-wide research, UM’s impact is global.

Discover outstanding employee benefits, experience world-class facilities and join a energetic community that values reconciliation, sustainability, diversity, and inclusion. We are one of Manitoba’s Top Employers and one of Canada’s Best Diversity Employers. At the University of Manitoba, what inspires you can change everything.

The opportunity:

IDEA START is seeking an experienced communications and marketing leader to champion the stories, people, and ideas driving innovation at the University of Manitoba. In this highly visible role, you will develop strategic marketing initiatives, lead impactful stakeholder engagement efforts, and deliver memorable events that connect researchers, entrepreneurs, industry partners, and community organizations. If you are passionate about building brands, creating meaningful connections, and amplifying innovation, this is your opportunity to make a lasting impact on Manitoba’s entrepreneurial future.

The qualifications and experience we’re looking for:

- A Degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related discipline required. A master’s degree is considered an asset.




- A minimum of 3 years of leadership experience managing marketing, communications, or event functions.
- An equivalent combination of education and experience may be considered.
- Minimum 3 years of progressively responsible experience in marketing, communications, public relations, brand management, or strategic communications.
- Demonstrated success developing and implementing integrated marketing, communications, and stakeholder engagement strategies.
- Proven experience leading multi-channel marketing campaigns and managing content across digital, social media, web, video, and print platforms.
- Significant experience planning, promoting, and delivering large-scale events, conferences, summits, or community engagement initiatives.
- Experience managing communications projects, budgets, vendors, agencies, and external service providers.
- Demonstrated ability to collaborate across complex organizations with diverse stakeholders and competing priorities.
- Established knowledge of Manitoba's community, business, innovation, and media environments.
- Strong digital communications skills, including experience working with content management systems, social media platforms, analytics, and emerging technologies.
- Experience working within post-secondary institutions, innovation hubs, accelerators, incubators, research organizations,



government, or economic development organizations.
- Experience supporting entrepreneurship, innovation, commercialization, startup, or technology-focused initiatives.
- Experience providing strategic communications advice and support to senior leaders and executives.
- Experience engaging Indigenous communities and Indigenous-serving organizations.
- Established relationships with Manitoba media, industry, community, and innovation ecosystem stakeholders.
- Demonstrated ability to develop and implement strategic marketing, communications, and stakeholder engagement initiatives that advance organizational objectives is required.
- Exceptional written, verbal, and visual communication skills, with a proven ability to craft compelling narratives and communicate effectively with diverse audiences, are required.
- Strong storytelling, editorial, and content strategy expertise, including the ability to translate complex ideas into engaging and accessible communications, is required.
- Demonstrated ability to build, strengthen, and steward organizational brands through integrated marketing and communications approaches is required.
- Strong understanding of digital marketing, social media, audience engagement, and emerging communications trends is required.
- Excellent analytical and problem-solving skills, with the ability to interpret data, evaluate campaign effectiveness, and make evidence-informed recommendations, are required.
- Ability to develop, manage, and evaluate multi-channel marketing and communications campaigns is required.
- Strong project management and organizational skills,

📌 Senior Marketing, Communication, and Events Lead (Winnipeg)
🏢 University of Manitoba
📍 Winnipeg