HEAD OF PERFORMANCE MARKETING | Full time, permanent

Works onsite in Calgary, AB

Work schedule: 8:00 AM - 4:30 PM

In-office Monday, Tuesday and Friday

Remote optional Wednesday and Thursday

About The Role

We are looking for an experienced Head of Performance Marketing to lead and grow our performance marketing practice serving mid-market B2B SaaS clients. As a member of Tiller's leadership team, you will own client performance outcomes, team development, and the systems that enable great work across paid media, conversion rate optimization (CRO), SEO, and AEO/GEO, with analytics powering each discipline.

We are looking for a hands‑on leader with deep expertise in paid media and conversion optimization who can independently assess performance, challenge strategies, coach strategists, and step into execution when needed. You'll collaborate closely with our leaders across Client Strategy, Creative, and Development to strengthen client outcomes and evolve our integrated performance marketing offering.

What You Get To Do

- Lead the performance marketing department, taking accountability for the effectiveness, efficiency, and continuous improvement of our services and the results we deliver for clients.
- Provide hands‑on oversight through regular paid account and campaign reviews, audits, and constructive challenges to strategy, targeting, budgets, creative effectiveness, and conversion performance.
- Set standards for paid media strategy, campaign development, optimization, and testing across Google Ads, LinkedIn Ads, Meta, Reddit, StackAdapt, and other relevant B2B acquisition channels.
- Advance our integrated paid performance offering by connecting media strategy with creative, landing page optimization, CRO, experimentation,



and measurement.
- Oversee CRO and experimentation practices, ensuring opportunities are prioritized, hypotheses are tested, and learnings translate into measurable improvements.
- Guide traditional SEO strategy and execution, ensuring technical SEO, content optimization, and organic search recommendations support client objectives.
- Oversee our AI search strategy and execution, guiding AEO/GEO strategies that improve client visibility and discoverability across AI‑driven search experiences.
- Ensure reliable measurement and analytics through oversight of GA4, GTM, conversion tracking, attribution, data quality, and technical QA.
- Own and optimize departmental reporting standards, collaborating with Client Strategy and Account Managers to ensure reports clearly communicate performance insights and recommendations.
- Partner with Client Strategy and Account Managers on performance priorities, client QBRs, strategic presentations, and escalations, bringing performance marketing expertise and recommendations to important client conversations.
- Collaborate with Creative and Development leadership to elevate campaign creative, landing pages, technical implementations, and cross‑functional delivery.
- Own departmental recruitment, onboarding, coaching, professional development, and performance management,



leveraging Tiller's L1–L4 capability framework to develop and strengthen the team.
- Monitor team utilization and staffing needs, proactively addressing resourcing risks.
- Establish and continuously improve departmental tools, processes, SOPs, quality standards, and technical practices while supporting Tiller's broader delivery system.
- Contribute to agency leadership, service development, proposals, scoping, and the growth of our performance marketing practice.
- Remain close to execution, stepping in to troubleshoot complex issues or temporarily manage select accounts and campaigns if required.

You may be fit for this role if you

- Bring 15+ years of relevant performance marketing experience, including substantial hands‑on paid media expertise and a demonstrated track record leading teams in an agency or client‑service environment.
- Have deep experience developing and optimizing B2B paid media programs, with particular strength in LinkedIn Ads and Google Ads, and experience across Meta and other relevant acquisition channels.
- Have experience managing and overseeing paid media programs with monthly advertising budgets of $20,000 - $100,000+ per client account, demonstrating sound budget allocation, optimization, and performance management.
- Can confidently audit live paid media accounts, diagnose underperformance, challenge strategies, and identify opportunities to improve results.
- Understand how paid media, creative, landing pages, CRO, and experimentation work together to drive measurable business outcomes.
- Have working knowledge of traditional SEO and modern AEO/GEO practices, with the ability to guide strategists without needing to be

📌 Head of Performance Marketing (Calgary)
🏢 Tiller Digital
📍 Calgary