Lead B2B demand generation for Flywheel in a hybrid Toronto or Chicago role, using multi-channel campaigns and pipeline analytics to drive growth.

As Director, Demand Generation, you will own North America strategy across Flywheel and Perpetua. You will translate integrated programs into measurable awareness, engagement, meetings, and revenue. The role combines account-based marketing, sales enablement, channel optimization, and full-funnel reporting.

Key Responsibilities:

- Build North America demand generation strategy and execution plans
- Optimize paid search, social, LinkedIn, SEO, email, and webinars
- Develop account-based strategies, sales plays, and enablement content
- Establish KPIs and identify campaign performance bottlenecks




- Coach demand generation team members cross-functionally

Requirements:

- 8+ years of B2B demand generation or revenue marketing experience
- 3+ years leading teams
- Proven success driving pipeline and revenue through multi-channel programs
- Experience with ABM, paid media, HubSpot, Salesforce, and analytics platforms
- Robust analytical and stakeholder management skills

Bring strategic leadership, campaign expertise, and data-driven optimization to Flywheel’s demand generation and revenue programs.

📌 Director ofB Demand Generation (Toronto)
🏢 Interpublic
📍 Toronto