Senior Media Planner in Toronto, hybrid, develops integrated media plans using media research tools, analysis, and client presentation skills.

Initiative seeks a Senior Media Planner for its integrated media planning team. You will prepare media plans, proposals, and analysis that satisfy client objectives. The position includes client service, media buying coordination, campaign evaluation, and budget control.

Key Responsibilities:

- Prepare, write, and present integrated media plans
- Evaluate media opportunities, trends, issues, and partner proposals
- Manage client expectations, deadlines, and work-back schedules
- Maintain media plans and evaluate campaign performance
- Coordinate media buying and oversee media buy administration

Requirements:

- Minimum two years of integrated media planning experience
- Experience within an integrated advertising agency
- Proficiency with Explicit Decisions, Vividata, Neilson, or Prisma
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office Suite

Bring media planning, client service, research tools, and buying coordination skills to Initiative’s Toronto team.

📌 Senior Media Planner Toronto
🏢 Interpublic
📍 Toronto