ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.

LOCATION:

APPLY is hybrid/remote friendly. The preferred candidate should be based in either the Western Region of Canada or the Greater Los Angeles area of the United States, working in hours that align to PT (Pacific Timezone).

Candidates based in Western Canada may work remotely, provided they are available during PT hours.

THE ROLE:

As a Senior Product Consultant embedded with our client, a major sports league, you will help build video experiences across web, mobile, and connected devices. This is a technically demanding space, spanning live streaming infrastructure and video delivery pipelines. You will go deep with engineering teams, evaluate technical tradeoffs, and hold your own in conversations with vendors and architects. Working alongside the Lead Product Manager on the Video team, you will own roadmap execution and day-to-day delivery, collaborating with engineering, design, and business stakeholders to ship with quality and velocity.

You will be an active contributor to product strategy: leading roadmap conversations, identifying new opportunities, developing use cases, and helping define initiatives from the ground up. You will own meaningful scope across the product lifecycle,



from discovery and problem definition through launch, with direct exposure to senior product and business leadership at one of the world’s most recognized sports entertainment brands.

RESPONSIBILITIES

- Drive roadmap and strategy conversations for video: opportunity identification, initiative sizing, and prioritization.

- Help shape the video roadmap with the Lead PM: what goes on it, not just what ships.

- Identify new product opportunities across streaming and monetization. Bring structured thinking to early-stage ideas and develop them into business cases.

- Stay close to industry trends in streaming media and emerging platforms, bring relevant signals back to the team, and influence direction.

- Build direct relationships with client stakeholders across product, engineering, and business teams.

- Lead the development of user-facing features: gather requirements, synthesize feedback, define success metrics.

- Drive new initiative discovery (interviews, use-case development, competitive research) as the team explores recent product surface areas.

- Keep video consistent across web, mobile, CTV, and every app, and work through tradeoffs between platform teams.

- Report on outcomes in business terms (engagement, playback quality, monetization), using QoE and analytics data.





- Own product areas end to end, from problem definition through launch.

- Keep the video backlog healthy: grooming, ticket quality, user stories, sprint tracking, and release readiness.

- Coordinate across the vendor ecosystem, including the video player, encoding/pipeline, video analytics and observability, and casting and cross-device continuity. Hold vendors to their commitments and evaluate technical tradeoffs.

- Translate product direction into well-scoped spec docs and keep them accurate as work evolves.

- Track releases and report on delivery, surfacing risks and blockers early.

- Serve as the connective tissue between platform teams, engineering, QA, design, and external partners.

REQUIREMENTS

- 5+ years of product management experience on a digital product team.

- Sharp product instincts: you lead roadmap conversations, spot what’s missing, and push back when something isn’t right.

- Track record of taking products from concept to launch.

- Curiosity about the business, not just the backlog. You want to understand why things are being built, not just what.

- Clear, precise written communication. Your PRDs and updates don’t require follow-up questions.

- Solid organization and follow-through.

- Comfort working with external technical vendors or partners and holding people to commitments.

NICE TO HAVE

- Ability to analyze product data and translate insights into actionable improvements.

- Excellent communication and stakeholder management skills, including with senior client leadership.

- Project delivery experienc

📌 Senior Product Manager (Calgary)
🏢 Apply
📍 Calgary