Lead integrated media strategy and investment across North American CPG clients from Salt Media’s Toronto hybrid team two days weekly.

As Senior Media Director, you will set planning, buying, optimization, and measurement direction across your portfolio. You will align cross-channel plans with business objectives, translate briefs into scalable investment approaches, and connect channel strategy with campaign narratives. The role includes leading media managers and directors through platform training, mentorship, and sharper audience strategies.

Key Responsibilities:

- Lead portfolio media plans and strategic investment approaches
- Own cross-channel alignment and full-funnel strategy
- Set optimization roadmaps and KPI delivery standards




- Lead reporting, learning agendas, and measurement frameworks
- Manage and develop direct media reports

Requirements:

- Eight to twelve years in media planning, buying, or investment strategy
- Five-plus years in senior media leadership
- Financial institution experience
- Expertise in channel strategy, audiences, and measurement
- Ability to train teams on platforms and tools

Shape media investment, optimization, audience strategy, and team leadership for Salt Media’s North American client portfolio.

📌 Senior Media Strategy Director (Toronto)
🏢 Saltxc
📍 Toronto