Lead marketing technology strategy at Upstart remotely, combining platform product management with cross-channel measurement and data infrastructure expertise.

As Senior Group Product Manager, Marketing Platform, you will guide the ecosystem supporting Lifecycle, Digital, Direct Mail, and Partner marketing. You will manage Product Managers while partnering with Engineering, Analytics, Machine Learning, and Marketing. The work focuses on scalable workflows, integrations, attribution, and AI-powered marketing capabilities.

Key Responsibilities:

- Define marketing platform strategy and roadmap aligned with business priorities
- Evaluate tools, infrastructure, workflows, gaps, and integration opportunities
- Design scalable solutions improving measurement, attribution, and marketing operations




- Establish frameworks for technology investments and platform prioritization
- Lead, coach, and develop Product Managers

Requirements:

- Bachelor's degree or equivalent and eight-plus years product management experience
- At least two years of direct people management experience
- Four-plus years managing technically complex platform products
- Experience with marketing technology ecosystems and digital analytics
- Experience translating business requirements into technical product specifications

Shape Upstart's marketing platform through product strategy, team leadership, integrations, attribution, and AI-powered optimization.

📌 Senior Marketing Platform Product Manager (Toronto)
🏢 Upstart
📍 Toronto