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At Bayer, we believe work should matter. Every day, our teams push toward a future where "Health for all, Hunger for none" is within reach, and every role, from the lab to the field to the boardroom, helps us get there. We give people the ownership to shape outcomes, the support to grow through new skills and experiences, and a global community where different perspectives are valued. If you want your work to count and the room to become your best, you'll find it here.

Reporting directly to the President & CEO of Bayer Inc., the Asundexian Product Lead will lead a high-priority, cross-functional Product Squad and hold strategic, launch, and financial accountability for Asundexian in Canada.

The ASU Product Lead will build and execute the Canadian launch strategy, subject to regulatory approval, ensuring market, customer, field, access, supply, and organizational readiness. This leader will translate customer and market insights into clear strategic choices, mobilize resources across functions, and establish an agile, high-performance culture that supports launch excellence and sustainable growth.

Bayer is committed to a flexible hybrid working environment. This is a vacant permanent position based out of Mississauga, ON

What you will do:

Launch Strategy and Execution

- Lead the end-to-end Canadian launch strategy, from pre-launch planning and market preparation through launch execution and early post-launch optimization.
- Develop an integrated, multi-year launch roadmap with clear priorities, milestones, accountabilities, performance indicators, risks, and mitigation plans.
- Translate the global brand strategy into a differentiated Canadian value proposition,



positioning, segmentation, and customer-engagement plan.
- Anticipate clinical, access, policy, market, and competitive developments and adjust strategy accordingly.

Cross-Functional Leadership

- Lead a cross-functional squad spanning Marketing, Medical, Market Access, Regulatory, Customer Engagement, Patient Support, Operations, Analytics, and other enabling functions.
- Set the strategic direction, clarify decision rights, remove barriers, and foster empowered, timely, and insight-led execution.
- Apply the VACC leadership model—Visionary, Architect, Catalyst, and Coach—to build an inclusive, high-performing team with collective accountability.
- Align Canadian priorities with global and regional stakeholders while representing local market and launch requirements.

Customer and Market Leadership

- Serve as a senior ambassador for Asundexian and build trusted relationships with Canadian external experts, healthcare system stakeholders, advisory-board members, and relevant professional organizations.
- Convert market research, competitive intelligence, customer insights, and analytics into actionable priorities.
- Partner with Customer Engagement teams to ensure field colleagues have the strategy, capabilities, content, and insights required for effective execution across hospital and community settings.




- Represent Bayer at relevant congresses, advisory forums, and external stakeholder meetings.

Financial and Resource Stewardship

- Share accountability for business and financial performance with the appropriate Customer Engagement and Product Operations leaders.
- Develop robust business cases and secure the resources and capabilities required for launch.
- Manage the brand budget with discipline and reallocate investment based on evidence, changing priorities, and anticipated impact.

Agile, Digital, and Compliant Execution

- Use agile planning cycles to test, learn, prioritize, and respond quickly to changing customer and market needs.
- Apply generative AI, predictive analytics, and emerging technologies responsibly to improve insight generation, planning, content operations, and customer experience.
- Ensure all plans and activities comply with Canadian regulatory, legal, privacy, pharmacovigilance, PAAB, and Creative Medicines Canada requirements.
- Ensure all activities/events are conducted in a safe and environmentally responsible manner, in accordance with Bayer Safety, compliance and Sustainability Policies.

Who you are:

- Bachelor’s degree in business, Science, or a related discipline; MBA or another relevant advanced degree is preferred.
- Significant progressive pharmaceutical or biotechnology experience, including a minimum of 8 years of strategic leadership in Marketing, Sales, Market Access, or a related commercial function.
- Recent, successful Canadian pharmaceutical launch experience is required, ideally within the past five years, with meaningful leadership accountability ac

📌 Asundexian Product Lead (Mississauga)
🏢 Bayer
📍 Mississauga