Lead paid media strategy and optimization at Doane Grant Thornton, using Google Ads and LinkedIn Campaign Manager. This is a 14-month contract.

As Digital Marketing Specialist, you will manage campaigns from planning through reporting. The work spans audience targeting, budgeting, creative briefing, trafficking, launch, and optimization. You will connect paid media, landing pages, analytics, and business outcomes.

Key Responsibilities:

- Lead paid media strategy across Google Ads and LinkedIn Campaign Manager
- Manage targeting, budgets, creative briefings, launches, optimization, and reporting
- Optimize landing pages, calls-to-action, and conversion journeys
- Measure performance using GA4, Google Tag Manager, and platform analytics




- Translate campaign data into actionable stakeholder recommendations

Requirements:

- Five-plus years in digital, performance marketing, or paid media
- Hands-on Google Ads and LinkedIn Campaign Manager experience
- Experience managing campaign setup, targeting, budgets, and reporting
- GA4 and Google Tag Manager measurement experience
- Knowledge of attribution, UTMs, testing, tracking, and funnel analysis

Bring paid media expertise, analytical thinking, and campaign measurement skills to Doane Grant Thornton’s Marketing team.

📌 Paid Media Performance Marketing Specialist (Toronto)
🏢 Doane Grant Thornton
📍 Toronto