Senior North America Retail Strategy Manager

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our creative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The NA Store Experience Strategy & Enablement team defines how lululemon’s North America store fleet evolves as a connected ecosystem, grounded in the guest experience and optimizing for productivity and long-term growth. We operate at the intersection of strategy, product, service, omni, design, labor, finance, real estate, and store operations, translating guest experience and store data insights into a clear portfolio view that informs where and how we invest across stores and markets, and into repeatable strategies that together create one integrated, ownable lululemon retail experience.

a day in the life: what you’ll do

As the Senior North America Retail Strategy Manager , you are the strategic and analytical backbone of the North America retail ecosystem. You bring together top-down strategy, bottom-up analytics, and guest experience insights to inform where and how we invest across our store network,



rallying our cross-functional teams to move in concert. Partnering closely with cross-functional leaders, you’ll examine guest experience and store data insights, establish the testing pipeline needed to prove what works, and segment our fleet to create repeatable strategies that every team impacting retail can deploy – together creating one integrated, ownable experience for the future of lululemon retail.

- Support the creation and iteration of the North America retail strategy, holding our fleet as an ecosystem rather than independent stores and keeping the guest experience at the centre of every decision
- Powerfully enable senior leadership decision-making through strategic insights, framing, scenario analysis, and cross-functional partnership
- Lead large cross-functional strategy projects, like our store format evolution, leading from investigation through to analysis, insights, and action
- Own and develop clear strategy briefs that support the broader organization in decision-making, investment planning, and collaboration

Retail Evolution

- Lead and develop the top-down and bottoms-up analytics stack necessary to assess current North America stores and markets, integrating guest experience and store data insights, then feed insights into the evolution of the fleet
- Supported by the Senior Analyst,



develop the models and frameworks to pressure-test strategic decisions and assess financial impact, within a store’s 4 doors and as it relates to the broader fleet and omni-channel performance
- Partner with the cross-functional teams to establish the testing pipeline needed to pilot format and experience strategies, then integrate findings back into wider retail strategy
- Segment the fleet using guest, store, and market insights, and build repeatable strategies by segment that can be deployed across all teams that impact retail
- Identify the leading opportunities to improve fleet productivity and experience, partner on business cases to test and scale

Leadership and Governance

- Champion the ongoing roadmap of investment recommendations and actions needed to evolve the existing fleet and align to strategic decisions
- Establish the fleet-level decision management and forums across the org, and drive the ways of working across teams and leaders so every team impacting retail delivers one integrated, ownable guest experience
- Evangelize actions, decisions, and impact of the retail strategy to the executive leaders; own communications to the broader organization and field feedback

qualifications

- 7-10+ years in strategy, analytics, consulting, or retail planning
- Experience in retail, real estate, or network/portfolio strategy preferred
- Experience translating guest experience insights and store data into strategy, and designing test-and-learn programs that scale
- Exceptional executive communication and cross-functional influence

must haves

- Acknowledge the presence of choice in every moment and take pe

📌 Senior North America Retail Strategy Manager (Vancouver)
🏢 Lululemon
📍 Vancouver