Job Description

As a Director Digital Marketing Strategist, you will help the agency and its account teams develop and implement effective, innovative projects that would involve CRM, data management systems, integrated technologies and digital media, as well as have an understanding of current and emerging digital trends, AI technologies and core marketing principles.

POSITION OVERVIEW:

- Reports to the President
- Manages entire project management process through Creative, Production and Operations
- Proven experience in print and digital budgeting and project management
- Works with senior team to deliver strategic marketing, advertising and promotional plans
- Building relationships and personal connection with clients
- Supports the ongoing development and management of the agency's digital business initiatives, tools and processes
- Identifies opportunities to use AI, automation and emerging technologies to improve business efficiency, client services and project delivery

SPECIFIC RESPONSIBILITIES:

- Conduct competitive analyses and summarize key findings
- Participate in development of business cases to support client/project related marketing initiatives
- Assist in outlining employee engagement and loyalty program mechanics
- Support marketing research
- Monitor new developments in digital media, AI and emerging technologies
- Provide input and participate in ideation sessions
- Understand and apply consumer trends in social and digital channels




- Identify opportunities to incorporate AI and automation into marketing, business and operational processes
- Support the evaluation and implementation of digital tools and technologies that improve efficiency and business performance
- Assist with managing and optimizing the agency's digital presence, including website and social media initiatives
- Use digital analytics, data and emerging technologies to identify opportunities and support business decision-making
- Stay current with AI tools, digital platforms and industry trends and make recommendations to senior management where appropriate

QUALIFICATIONS:

- Minimum 3-5 years proven agency experience
- Post graduate in Marketing, Advertising or Communications
- Strong understanding of Brand Marketing, Advertising, and Digital Marketing
- Excellent written and verbal communication skills
- Well-developed interpersonal skills
- Computer literacy in Word, Excel and PowerPoint as well most social platforms
- Exceptionally robust organizational skills
- Budget management
- Experience with presentation skills internally and with client
- Strong understanding of digital business practices, emerging technologies and AI applications
- Ability to learn and effectively utilize new digital tools and technologies

Please note use of own car is required for client meetings - mileage allowance provided.

Pay: $85,500.00-$100,000.00 per year

Work Location: Hybrid remote in Oakville, ON

📌 Director Digital Marketing Strategist (Oakville)
🏢 Recognized
📍 Oakville