At the intersection of mind and action, Toronto Metropolitan University (TMU) is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current academic plan outlines each as core values and we work to embed them in all that we do.

TMU welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us in realizing the advantages of embedding these values into the work at every level and in every unit of the university. In addition, to correct the conditions of disadvantage in employment in Canada and to bring lived experiences to the work, we encourage applications from members of equity deserving groups that have been historically disadvantaged and marginalized, including First Nations, Métis and Inuit Peoples in Canada, First Nations Peoples in the United States, racialized people, Black people, persons with disabilities, women, and 2SLGBTQ+ people. Preference will be given to candidates with lived experiences as people from equity deserving groups, as well as experience working with these communities with which the University works every day. Please note that all qualified candidates are encouraged to apply and we welcome newcomers and immigrants to Canada.

In April 2022, the university announced our new name of Toronto Metropolitan University, which will be implemented in a phased approach. Learn more about our next chapter.

The team

Rogers Cybersecure Catalyst (Catalyst) empowers individuals and organizations to seize the opportunities and tackle the challenges of cybersecurity. Together with our partners and collaborators,



we work to realize a vision of healthy democracies and thriving societies, powered by safe and secure digital technologies.

Through our groundbreaking training and certification programs; unique commercial acceleration programs for cybersecurity start-ups and scale-ups; first-of-its-kind cyber range; wide-ranging public education programs; and influential policy interventions, the Catalyst helps drive Canada’s global competitiveness in cybersecurity.

The Catalyst is a not-for-profit corporation owned and operated by Toronto Metropolitan University and based in Brampton, ON. Hybrid work schedule with expectations 2 days in the Brampton offices.

The opportunity

Lead the growth of Catalyst’s programs by connecting the right people, organizations, and opportunities through strategic recruitment and business development.

The Recruitment and Business Development Lead leads the planning and execution of recruitment and business development strategies for Catalyst’s portfolio of various Catalyst programs. The role develops and implements online and offline outreach initiatives to build qualified lead pipelines, promote Catalyst programs, and identify prospective companies, founders, organizations, and individuals for program participation and business development outcomes.

The role monitors campaign performance, evaluates recruitment and business development opportunities,



and provides recommendations to strengthen outcomes. It also builds and maintains strong relationships with stakeholders, partners, and community networks to support program growth, recruitment, business development, and engagement.

Key responsibilities
include:

- Develops and implements recruitment strategies and tactics and recommends recruitment channels, sourcing tools, and techniques to achieve assigned program enrolment targets.
- Identifies and sources prospective companies, organizations, and individuals through a data-driven approach, leveraging public databases, digital sourcing tools, industry events and other relevant channels.
- Develops and executes business development, lead generation, and outbound sales strategies and campaigns to build qualified pipelines, generate new opportunities, and support program growth, including the development of outreach messaging and sales and marketing collateral.
- Builds and nurtures relationships with prospective and current learners, companies, and members of the Catalyst community to support lead conversion, enrolment, engagement, and future program participation.
- Assesses and qualifies prospective companies and participants against program eligibility criteria, candidate qualifications, and enrolment requirements to support the admission of suitable participants.
- Conducts market intelligence and prospect research to identify target audiences and sectors, assess market needs and opportunities, inform recruitment and business development strategies, and identify opportunities for program growth.
- Oversees CRM and lead management processes, tracks pipeline and campaign performance, and anal

📌 Recruitment & Business Development Lead (Brampton)
🏢 Toronto Metropolitan University
📍 Brampton