Position Title: Associate Product Manager (APM) OR Product Manager, Wound Care (PM)

Division: Marketing & Product Strategy

Location: Edmonton

Start Date: Immediate

Protecting with Purpose. Our Shared Promise.

PRIMED Medical Products is seeking an Associate Product Manager or Product Manager, depending on the candidate’s experience and background. Based at our head office in Edmonton, Alberta, this role will join the Marketing & Product Strategy team and support product strategy, market growth, and cross-functional execution.

Your Day to Day:

The APM/PM is accountable for the end-to-end strategy, performance, and lifecycle management of assigned PRIMED product categories. The position serves as the primary decision-maker within its product scope, translating customer, market, clinical, and competitive insights into category priorities, business cases, pricing, positioning, and go-to-market plans that support profitable and sustainable growth.

This position will lead the Wound Care category and may also manage select categories, such as Respiratory.

Who You’ll Work With:

The APM/PM will work very closely with the Sales team as well as the Product Development team and Quality & Regulatory Affairs team on different opportunities and projects. Externally, contacts include clients, suppliers, end users, and representatives from government and professional agencies. Some training and teaching of healthcare workers are involved.

What You’ll Do:

Category Strategy, Ownership, and Performance

- Develop and execute strategic plans and roadmap for assigned categories to leverage the full profitable growth potential, including prioritization of product expansion, market positioning, growth opportunities, risks, and lifecycle decisions.
- Set measurable category objectives and monitor market share, revenue, profitability, product quality, customer feedback, launch performance, and other relevant indicators.
- Make informed product decisions within the assigned scope, reconciling competing customer, commercial, operational, quality, and regulatory considerations.
- Identify and prioritize opportunities to improve category performance, competitive position, customer value, and long-term sustainability.

Market, Customer, and Clinical Insight

- Develop and maintain strong knowledge of customer requirements, clinical use, product features and benefits, competitive products, market pricing, contract opportunities, and relevant trends.
- Gather insights through customer and clinician interactions, sales feedback, data analysis, competitive research, tradeshows, and other market-facing activities.
- Respond to significant product inquiries and competitive cross-reference requests, providing clear and accurate guidance to internal and external stakeholders.
- Translate market and customer insights into category strategy, value propositions, product requirements, and commercial recommendations.





Commercial Planning and Execution

- Develop business cases for new products and category opportunities, including market rationale, financial analysis, sales forecasts, risks, and implementation requirements.
- Develop pricing and positioning strategies with consideration for customer value, volume, differentiation, cost, margin, and competitive dynamics.
- Create and lead cross-functional go-to-market plans, including launch readiness, sales tools, product education, promotional requirements, and performance measures.
- Partner with Sales on customer opportunities, contract and RFP requirements, product trials, conversions, and direct selling activities when required.
- Educate and train the Sales team and other stakeholders on products, category strategy, value propositions, and selling approaches.

Product Lifecycle and Cross-Functional Leadership

- Drive cross-functional product development and maintenance activities, including product definition, development priorities, manufacturability, specifications, packaging, pricing, launch, and promotion.
- Own business requirements and approvals for product specifications, packaging updates, artwork, and related Quality Management System documentation in partnership with the appropriate functions.
- Manage product specification, cost, quality, and lifecycle decisions for assigned products, escalating material risks or trade-offs as appropriate.
- Lead category-related projects and coordinate priorities, decisions, dependencies, and issue resolution across departments.
- Work with Quality Assurance and Regulatory Affairs to address category-related complaints, Non-Conformance Records, product changes, and applicable regulatory requirements.
- Lead the business relationship with supplier partners in collaboration with Sourcing, Quality, Regulatory Affairs, and Technical Services, including product information, samples, commercial requirements, changes, performance, and continuity considerations.

Team Contribution

- Provide transparent direction, context, and timely decisions to cross-functional partners while influencing execution without formal authority.
- Provide guidance and mentorship to Associate Product Managers and contribute to consistent product management practices across categories.
- Perform other related duties as required to meet the ongoing needs of the organization.

Who You Are:

- Bachelor’s degree in business, marketing, science, healthcare, engineering,



or a related discipline; an equivalent combination of education and relevant experience may be considered.
- Three to five years of progressive product management, product marketing, category management, or closely related commercial experience.
- Experience in wound care is strongly preferred. Experience in medical devices, healthcare products, clinical markets, or another regulated product workplace is an asset.
- Demonstrated experience owning product or category strategy, product lifecycle decisions, business cases, pricing, market positioning, and go-to-market execution.
- Strong commercial and financial acumen, including experience with market analysis, sales forecasting, pricing, margin considerations, and financial modelling.
- Experience working within a structured product development or product change process and collaborating with operational, quality, regulatory, technical, or sourcing partners.
- Advanced proficiency in Microsoft Excel and strong proficiency in Microsoft Word, PowerPoint, and Outlook.
- Ability to travel and hold valid travel documents for required jurisdictions.

Collaboration, Respect, Agility, Fearlessness, Trustworthiness & Innovation

As a Deloitte Canada's Best Managed Companies Platinum Club member and one of Alberta’s Top Employers, we foster an inclusive and flexible organizational culture based on values of collaboration, respect, agility, fearlessness, trustworthiness, and innovation. We encourage innovative ideas to flourish, offering competitive salaries, career development, and a supportive environment for qualified growth. Working together in the office four days a week with one remote day, we will value you with competitive salary and benefits, career development, and paid time off.

PRIMED is an equal opportunity employer. Regardless of your race, colour, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are welcome here.

How to Apply

This position is available immediately. Interested applicants may submit their cover letter and resume in through our Indeed page at https://ca.indeed.com/cmp/Primed-Medical-Products

We thank all applicants for their interest. Only those chosen for an interview will be contacted.

Benefits:

- Company events
- Dental care
- Employee assistance program
- On-site gym
- On-site parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Wellness program

Application question(s):

- Do you have experience working in the medical device, healthcare, pharmaceutical, or another regulated industry?
- Do you have at least 3 years of experience in product management, product marketing, or category management?
- Have you led the development of a business case, including market analysis, financial evaluation, and recommendations for a new product or product enhancement?

Location:

- Edmonton, AB (preferred)

Work Location: In person

📌 Associate Product Manager OR Product Manager (Edmonton)
🏢 PRIMED Medical Products
📍 Edmonton