Lead organic social strategy at Critical Mass in Toronto, using data analysis and content development within a hybrid work model.

As a Senior Social Strategist, you will guide social initiatives for key organizational clients. You will translate research, complex data sets, and insights into actionable playbooks. The work combines platform strategy, organic content concepts, client presentations, and performance measurement.

Key Responsibilities:

- Develop social audits, competitive analyses, and strategic recommendations
- Define content pillars, themes, and platform-specific strategies
- Create strategic plans, implementation roadmaps, and tracking mechanisms
- Brief clients and recommend actions across stakeholder levels
- Manage reporting, listening,



optimization, and account maintenance

Requirements:

- Four to six-plus years in organic social strategy
- Experience developing content with increasing responsibilities
- Expertise across major social platforms and organic practices
- Experience with Sprout Social, Sprinklr, Hootsuite, or Emplifi
- Client-facing communication and cross-functional collaboration skills

Bring organic social strategy, platform expertise, data interpretation, and client communication to Critical Mass in Toronto.

📌 Senior Organic Social Strategist (Toronto)
🏢 Interpublic
📍 Toronto