Drive paid social creative strategy for SPC from Vaughan or Toronto, combining performance metrics with short-form content production.

As Creative Strategist, you will own creative direction across Meta, TikTok, Instagram, YouTube, and organic social channels. You will bridge analytics and production through creative briefs, testing, and iterative revisions. The work supports audience growth, app installs, and membership conversions for SPC Student Price Card Ltd.

Key Responsibilities:

- Build weekly and monthly creative brief cadences
- Formulate hypotheses and test direct-response creative angles
- Analyze Hook Rate, Hold Rate, CTR, and CVR
- Translate performance data into creative revisions
- Use AI tools to expand asset volume

Requirements:

- Three to five-plus years in creative strategy or growth marketing
- Fluency in Hook Rate, Hold Rate, CTR, CVR, and CPA
- Understanding of mobile user conversion drivers
- Experience with short-form video editing
- Active adoption of up-to-date AI creative platforms

Apply paid social strategy, creative testing, performance analysis, and AI workflow literacy to SPC’s acquisition engine.

📌 Creative Strategist Paid Social (Vaughan)
🏢 SPC Student Price Card
📍 Vaughan