Senior Financial Analyst, Performance Measurement

Waterloo, ONT, Canada and 1 more

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

The Opportunity

Reporting to the Senior Manager, Performance Measurement, the Senior Financial Analyst will play a key role in delivering P&L; reporting, analysis, and insights for Definity’s Personal and Commercial Insurance businesses. The role works closely with senior finance and business partners to prepare line ‑ of ‑ business P&L; reporting, executive and board ‑ level materials, and forward ‑ looking analysis, supporting decision ‑ making in a fast ‑ paced public company environment.

The primary focus is on supporting the insurance business (Personal and Commercial Lines), with additional opportunities to support financial planning, forecasting, and performance analysis for the growing National Broker Platform.

What to Expect

Prepare and deliver monthly, quarterly, and annual P&L; reporting for Personal and Commercial Insurance, including analysis of key performance drivers

Produce executive and board ‑ level reporting, providing clear explanations of results,



trends, and variances

Partner with actuarial, underwriting, claims, and business teams to analyze actual results versus plan and prior year and support business decision ‑ making

Support the month ‑ end close process, including journal entries, expense allocations, and review of financial results

Contribute to planning and forecasting activities for the National Broker Platform, including performance tracking and variance analysis

Leverage AI ‑ enabled tools and emerging technologies (e.g., Microsoft Copilot, Google Gemini) to enhance reporting quality, efficiency, and insight

Identify opportunities to improve, automate, and streamline financial reporting and analysis processes

Prepare ad ‑ hoc analysis and decision support in response to evolving business priorities

What you Bring

University degree in Accounting, Finance, Business, Math/Statistics, or a related field

CPA designation (completed or in late stages of completion)

3+ years of relevant experience in FP&A;, financial analysis, or performance measurement

P&C; insurance knowledge or experience considered an asset

Advanced proficiency in MS Excel and PowerPoint, with solid analytical and problem ‑ solving skills

Experience with Oracle Cloud EPM / Hyperion applications considered an asset





Experience or demonstrated interest in applying AI ‑ enabled tools within a financial reporting and analysis environment

Strong written and verbal communication skills, with the ability to present information clearly to senior management

Ability to work collaboratively in a team and independently with minimal supervision

A proactive, self-starting mindset with the ability to identify and execute improvements

Proven ability to work in a fast-paced environment to manage multiple priorities and meet firm deadlines

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just 'nice to have' — they’re essential to our success.

What’s in it for you?

- Company share ownership program
- Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services

Go ah

📌 Senior Financial Analyst, Performance Measurement (London)
🏢 Economical
📍 London