Marketing Account Specialist, Business Dev

01-745 Edmonton, AB, CA

2 days ago Requisition ID: 1940

JOIN US IN SHAPING EDMONTON’S STORY

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Explore Edmonton connects experiences, events, venues, and stories to elevate Edmonton on the national and global stage while creating memories that matter for visitors and residents.

Our purpose is easy. We attract visitors by delivering and showcasing Edmonton experiences that contribute to prosperity and quality of life through the visitor economy.

Edmonton is a premier event-hosting destination, backed by a dedicated team with the expertise, relationships, and ambition to attract and deliver exceptional events that leave a lasting legacy for our city.

Our success is built with collaboration. Working alongside industry partners, sponsors, businesses, attractions, community organizations, and each other, we help make Edmonton a year-round destination.

At Explore Edmonton, our people make the difference. Guided by our values of public stewardship, taking a selfless approach, leading with purpose, making an impact, caring for one another, and upholding safety, we're building an organization where employees can do meaningful work while helping shape the future of our city.

If you are looking for a career where your work creates lasting impact for Edmonton and the people who experience it, we'd love to hear from you.

About Our Corporate Services Group

Corporate Services is made up of seven teams: Office of the CEO, Business Systems, Communications and Connections, Finance, Global Marketing, IT, and People and Culture. We are a group of service-minded people focused on building smart, customer-focused processes that work for every team across Explore Edmonton.





We provide the foundation for day-to-day business, including governance, advice and support, scalable solutions, Shareholder reporting, and creating value for employees by building connections throughout the organization and in our community.

We serve internal teams as trusted partners and business enablers, delivering great service through collaboration, innovation, and leadership. Our goal is to help every Explorer do their best work.

Global Marketing

The Global Marketing team inspires travellers to explore Edmonton through out-of-the-box content, stunning visuals, and compelling stories. As part of our year-round marketing strategy, we work in partnership with industry leaders to promote attractions, festivals, business, sport and culture, and agriculture events, and one of the country’s hottest culinary scenes. We shine a spotlight on Edmonton through digital and social marketing, as well as experiential campaigns, connecting visitors to the best authentic Edmonton experiences. This work contributes to the Explore Edmonton family of brands, including the Edmonton EXPO Centre, Edmonton Convention Centre, KDays , Canadian Finals Rodeo, Farmfair International, Urban Farm, and Explore Edmonton Corporation.

The Opportunity

Reporting to the Marketing Account Manager, Business Development, the Marketing Account Specialist,



Business Development supports the planning and execution of marketing initiatives that drive visitation and attract business events, sport and cultural events to Edmonton. Working collaboratively with Explore Edmonton's Global Marketing team and internal and external partners, this role delivers creative, digital, and content marketing initiatives that strengthen Edmonton's reputation as a destination, drive event attraction, and contribute to the city's economic impact.

As the successful candidate, you will:

- Support the planning and execution of B2B and B2C marketing campaigns that drive event attraction, increase engagement, and promote Edmonton as a destination.
- Develop and coordinate engaging content across websites, social media, email marketing, newsletters, and digital platforms.
- Manage B2B LinkedIn content and support digital marketing initiatives, including case studies, success stories, and email automation campaigns.
- Coordinate marketing projects, creative requests, and campaign deliverables while managing timelines and competing priorities.
- Collaborate with internal teams, event organizers, and industry partners to deliver marketing initiatives that support event and organizational objectives.
- Monitor campaign performance, track key metrics, and contribute insights and recommendations to improve marketing effectiveness.
- Ensure marketing materials and partner initiatives align with Explore Edmonton's brand standards and strategic priorities.

What you bring:

- Post-secondary education in marketing, communications, business, or a related field.
- 3–5 years of marketing or communications experience preferred, including exposure t

📌 Marketing Account Specialist, Business Dev (Edmonton)
🏢 Explore Edmonton
📍 Edmonton