Lead customer expansion campaigns at Varicent using lifecycle marketing and data-driven optimization across coordinated channels and teams. Drive measurable growth within existing accounts.

As a senior B2B marketing manager, you will shape campaigns supporting cross-sell, upsell, adoption, retention, and pipeline growth. You will partner with Customer Success, Sales, Product Marketing, Content, Digital Marketing, Marketing Operations, Revenue Operations, and Partner teams. The work combines strategy, execution, stakeholder alignment, and performance analysis throughout the customer lifecycle.

Key Responsibilities:

- Design integrated campaigns across email, digital, webinars, events, and account-based marketing
- Develop segmentation using lifecycle, adoption, account health, and renewal data
- Identify expansion-ready accounts with Sales, Customer Success, and Revenue Operations
- Lead planning, prioritization,



intake, stakeholder alignment, and launch readiness
- Analyze engagement data and improve expansion campaign outcomes

Requirements:

- Seven or more years of B2B marketing experience
- Multi-channel campaign experience supporting pipeline, retention, upsell, or cross-sell
- Marketing automation experience with HubSpot, Marketo, Pardot, Eloqua, or similar
- Salesforce experience in reporting, attribution, pipeline analysis, and measurement
- Solid analytical, communication, project management, and stakeholder management skills

Bring senior campaign leadership, lifecycle expertise, and analytical discipline to Varicent’s customer expansion marketing programs and revenue goals.

📌 Senior Customer Expansion Campaign Manager (Edmonton)
🏢 Varicent
📍 Edmonton