Marketing technology operations and CDP expertise define this lead role, supporting connected customer journeys across an enterprise ecosystem. Bilingual communication is required.

Reporting to the Manager, Product Martech, the MarTech Operations Lead manages platform operations, processes, and activation journeys. This senior lead builds cross-channel experiences, maintains governance, and supports scalable use of marketing technology. The work connects Marketing, Data, Operations, and IT.

Key Responsibilities:

- Configure and orchestrate cross-channel customer journeys in-platform
- Optimize journeys for performance, scalability, personalization, and overlap prevention
- Monitor platform health, troubleshoot issues, and implement enhancements
- Administer access, users, attributes, naming conventions,



and tagging
- Train teams and maintain operational documentation and best practices

Requirements:

- Three or more years in CDP operations or marketing automation
- Hands-on enterprise CDP or marketing automation platform experience
- Experience with Jinja2, Liquid, AMPscript, and Regex
- Experience documenting processes and writing user stories
- Bilingual written and spoken communication

Lead CDP operations through journey orchestration, platform governance, personalization, documentation, and cross-functional marketing technology collaboration.

📌 Marketing Technology Operations Lead (Montreal)
🏢 Vacances Air Canada / Air Canada Vacations
📍 Montreal